Digital Marketing Specialist

Description

Job Summary:

We are seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate is creative, analytical, and experienced in driving brand awareness, engagement, and lead generation through digital marketing strategies.

Key Responsibilities

• Develop and execute digital marketing campaigns across email, social media, paid advertising, and web platforms.

• Manage and optimize SEO, SEM, and paid media campaigns to increase traffic and conversions.

• Create and manage engaging digital content across websites, email campaigns, and social media.

• Monitor campaign performance using tools such as Google Analytics (GA4) and provide actionable insights.

• Support marketing automation, email marketing, and lead generation initiatives.

• Collaborate with internal teams to ensure consistent messaging and brand alignment.

Requirements

• 2+ years of experience in digital marketing or a related field.

• Experience with SEO, SEM, Google Ads, and paid social media platforms.

• Proficiency in Google Analytics (GA4) and digital marketing reporting tools.

• Familiarity with marketing automation and CRM platforms such as HubSpot, Salesforce, or Mailchimp.

• Experience with content management systems such as WordPress.

• Strong communication, organizational, and analytical skills.

• Ability to manage multiple campaigns and projects simultaneously.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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