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Manager Content Marketing

KPMG

MILWAUKEE, WIJobSeen todaySeen in employer's feed today

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At a glance

Compensation
No compensation found
Location
MILWAUKEE, WI
Work Authorization
Not specified

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Job overview

KPMG is seeking a Manager, Content Marketing (Finance) for its Clients & Markets organization. The role partners with Insights & Intelligence content strategists to adapt research and regulatory publications into targeted buyer messaging, oversee campaign editorial content, and coordinate content delivery across buyer marketing, digital growth, orchestration, and events teams.

Skills & qualifications

RequiredNice to have

Skills

Content MarketingContent StrategyEditorial OversightCopywritingContent AnalyticsBuyer Persona Messaging

Full job description

JOB REQUIREMENTS: Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Manager, Content Marketing (Finance) to join our Clients & Markets organization.Responsibilities: Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications; consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas; share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group; work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, etc.), and digital event materials; collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence; coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable "micro-content" modules; convert dense technical regulations, strategy studies, and compliance... For full info follow application link. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link "https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf? "contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/F4BEE5D0971A42D3

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