Digital Analytics Manager (eCommerce, CRM, & CRO)

Our national airline client is expanding its in-house marketing and creative organization. They're looking for a highly technical, hands-on Digital Analytics leader to help build the foundation for how they track, understand, and improve performance across their eCommerce, CRM, and CRO ecosystems. This role is 40 hours per week, ideally looking for someone who can come onsite 1-2 days per week at their office in Long Island City, NY. This is a high-visibility role supporting a growing team that's bringing more work in-house. You'll lead the optimization of their Google Analytics site measurement by reviewing the current GA4 implementation, identifying tracking gaps, defining event taxonomy, improvement conversion and funnel measurement, and validating data quality. Additiaionlly, this roel will ensure set up support clear analysis of site behavior, customer journeys, campaign performance, experimentation, personalization, and revenue outcomes. Once the GA foundation is established, you'll expand into broader measurement and attribution, helping to answer the questions, "What is actually driving peformance and incremental revenue, and how do we scale it?" Digital Analytics Manager Responsibilities:Build/Improve Google Analytics Site Setup -Audit current Google Analytics/GA4 set up to find gaps, inconsistencies, and improvement opportunities -Define and maintain site measurement strategy: event taxonomy, naming conventions, key events, custom dimensions, converstion logic, funnels -Translate business questions into clear tracking requiments -QA new and exisiting analytics implementations to ensure all aspects are accurate and usable -Establish documentation and governance so setup is scalable and understandableBuild Trusted Reporting and Business Pulse -Build and maintaing daily, weekly, and monthly reporting for eCommerce, CRM, and CRO teams -Create dashboards that show what change, why it changes, what it means, and what should be done next -Identify anomalies, trend shifts, inflection points, and emerging opportunities -Surface opportunities to scale positive momentum across audiences, campaigns, offers, content, or site experiencesBuild Toward Measurement, Attribution, and Incrementality -Develop practical measurement framework across eCommerce, CRM, and CRO initiatives -Quantify impact across campaigns, customer segments, digital experiences, content, offers, and site changes -Design and execute life analyses, including A/B tests, holdouts, pre/post analyses, and quasi-experimental approaches when needed -Translate measurement findings into repeatable decisions frameworks for future campaigns, tests, personalization efforts, and site changesUse AI to Accelerate Analytics and Insight Generation -Identify practical ways to use AI to improve speed, quality, and scalability of analytics work -Use AI-enabled workflows to accelerate data exploration, anomaly detection, QA, documentation, and reporting -Explore AI-assisted approached for monitoring site behavior, campaign performance, customer journeys, and funnel changes -Establish responsible standards for using AI in analyticsGo Deep on Data -Write advanced SQL to query, join, transform, and validate digital, customer campaign, and transaction datasets -Connect Google Analytics to other relevant data sources to support a fuller view of customer behavior and business performance -Use tools such as GA4, Tableau, FullStory, Dynamic Yield, and internal data sources to analyze behavior and performancePartner and Elevate -Work closely with eCommerce, CRM, CRO/Experimentation, Product, Marketing Technology, Data, and Engineering teams -Translate techincal measurement concepts into clear, actional recommendations -Establish standards for GA4 measurement, dashboarding, experimentation readouts, and insight generation -Mentor team members on analytics best practices, reporting interpretation, and measurement quality -Cre