Consumer Engagement and Loyalty Manager

Basic Function It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years, we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is seeking an experienced and customer-focused Consumer Engagement and Loyalty Manager to lead the development, execution and optimization of consumer engagement strategies that drive customer acquisition, loyalty participation, retention, and lifetime value. This role is responsible for managing Sinclair's consumer engagement ecosystem, including loyalty initiatives, CRM programs, customer lifecycle marketing, DINOPAY engagement, mobile app marketing, consumer promotions and customer research programs. The Consumer Engagement and Loyalty Manager will serve as the primary liaison between internal marketing teams, technology partners, loyalty vendors, and agency partners to ensure all engagement initiatives and offers align with brand, business and growth objectives. This role combines strategic leadership with hands-on management of consumer engagement programs, loyalty performance and consumer experience optimization. Job Duties * Develop and execute comprehensive consumer engagement strategies that support consumer acquisition, retention, frequency and loyalty objectives. * Lead the strategic direction and growth of Sinclair's loyalty ecosystem and consumer engagement programs. * Manage consumer lifecycle marketing initiatives, including acquisition, onboarding, activation, retention, and win-back campaigns. * Lead CRM strategy, segmentation, personalization, and automation efforts across email, SMS, mobile app, push notifications, and emerging communication channels. * Serve as the business lead for consumer loyalty platforms, including DINOPAY and future customer engagement technologies. * Collaborate with Digital and Social Media Marketing, Brand Marketing, B2B Marketing, Operations, IT, and Analytics teams to deliver integrated customer experiences. * Develop and manage customer offers, promotions, and loyalty initiatives that drive engagement and incremental revenue. * Lead customer research, Voice of Customer and consumer feedback programs to identify insights and opportunities for improvement. * Partner with analytics teams to measure loyalty effectiveness, customer behaviors, engagement trends and program ROI. * Establish and monitor loyalty and consumer engagement KPIs, providing regular reporting, insights, and recommendations to leadership. * Manage relationships with loyalty vendors, CRM partners, financial services partners, agencies, and other third-party providers. * Support the development and execution of co-branded credit card programs, gift card initiatives, and partner-funded promotional opportunities. * Identify and evaluate emerging loyalty technologies, customer engagement trends, and personalization opportunities. * Coordinate customer engagement support for promotions, sponsorships, new product introductions, loyalty activations, and brand campaigns. * Create and maintain dashboards, performance reports, campaign recaps, and executive summaries related to loyalty and customer engagement activities. * Support testing and optimization efforts across loyalty platforms, CRM communications, offers and customer journey touchpoints. * Develop and maintain a multi-year loyalty program roadmap, identifying new capabilities, features, offers, partnerships and... For full info follow application link. HollyFrontier Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender ident ity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.