Sr. Manager, Integrated Media Planning, OXO

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support on or more of the brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Sr. Manager, Integrated Media Planning, OXO Department: Marketing Work Location: New York, NY Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Senior Manager, Integrated Media Planning, OXO serves as the brand's day-to-day media planning lead and primary strategic counterpart to the Media Agency of Record (AOR). Reporting to the Marketing Director, OXO, this role translates OXO business, brand, category, retail, e-commerce, DTC, social, creator, and promotional priorities into integrated full-funnel media strategies, investment recommendations, learning agendas, and activation plans. The Senior Manager leads agency briefing, planning, optimization, and accountability within approved budget and decision guardrails, elevating material strategic choices and major reallocations to the Marketing Director and relevant business owners. This role owns OXO-specific media strategy and planning workflow, agency governance, cross-functional synthesis, execution readiness, and optimization recommendations. The Marketing COE remains accountable for enterprise standards, governance, measurement and audience frameworks, platform expertise, benchmarking, capability building, and cross-brand best practices. Serve as OXO's day-to-day media planning lead and primary agency counterpart, driving briefs, planning inputs, consolidated feedback, optimization recommendations, and agency direction within approved strategic and budget guardrails. Escalate key media decisions and recommendations to the Marketing Director for final review and approval. Lead annual and quarterly media planning by translating OXO business, brand, category, product-launch, retail, promotional, e-commerce, DTC, social, and creator priorities into actionable briefs, full-funnel media architecture, investment scenarios, flighting, and campaign plans. Integrate inputs from Brand, Retail Sales, Amazon, Target, Walmart, DTC/eCommerce, Social, Influencer/Creator, Finance, Marketing COE Media & Analytics, and agency partners into one coherent OXO media strategy and set of agency directions. Lead day-to-day media planning and activation governance across paid social, search, programmatic, display, online video/CTV, retail media, e-commerce, and DTCperformance channels, ensuring channel roles work together across the consumer journey. Lead the OXO media workplan and execution-readiness process ensuring planning milestones, creative and asset requirements, approvals, pacing, performance, and QA dependencies, with optimization recommendation and risks, escalated before they affect launch timing or business results. Synthesize performance into a clear business POV: what happened, why it happened, the recommended action, expected impact, decision owner, and implications for future investment. Prepare executiv