Marketing Lead

Location: Detroit, MI or Lansing, MI Regular in office work required Employment Type: Full-Time Strengthen Our Brand and Market Presence As a Marketing Lead, you will lead marketing and communications efforts that strengthen the company's brand, visibility, and presence within the transportation and infrastructure industry. You will work closely with leadership, business development, and technical teams to develop marketing materials, support proposals, manage digital communications, and maintain consistent company branding. What You'll Do ? Develop and execute the company's marketing strategy to strengthen brand visibility and support company growth. ? Lead company branding and communications across marketing materials, presentations, digital platforms, and external communications. ? Support proposals and strategic pursuits through content development, editing, graphics, and production. ? Manage digital marketing and company presence, including the website, social media, and other communication channels. ? Conduct market and competitor research to identify industry trends and strengthen market positioning. ? Lead promotional initiatives, including industry events, sponsorships, public relations, and award submissions. ? Manage marketing resources, systems, and processes to ensure consistent and efficient delivery of marketing initiatives. Why You'll Love This Role ? Take a key role in shaping and strengthening the company's brand and market presence. ? Develop marketing and communications for a growing transportation and infrastructure firm. ? Collaborate with technical and business development teams on proposals and strategic initiatives. ? Bring new ideas and creative approaches to company communications and marketing. ? Competitive compensation with performance-based earning potential. Compensation will be based on experience, qualifications, licensure, and level of responsibility. Marking Lead 3+ $75,000.00 - $104,000.00