Associate Manager, Performance Media (Nutricia + Kate Farms)

Associate Manager, Performance Media (Nutricia + Kate Farms)Job LocationsUS-NY-White PlainsID2026-28647Number of People to Hire1Job FamilyMarketingLevel of ExperienceExperienced ProfessionalsShort Intro and About the JobJob SummaryThe Associate Manager, Performance Media is responsible for the day-to-day planning, execution, optimization, and reporting of paid media across the Danone North America Medical Nutrition portfolio, including Kate Farms and Nutricia brands. The role covers consumer, healthcare professional (HCP), and retail media channels, driving both revenue growth and brand awareness.Reporting to the VP, eCommerce & Growth this role turns approved media strategies and budgets into accurate, well-run campaigns. You will partner closely with our agency and media partners, as well as Brand, Ecommerce, Commercial, Sales, and Analytics teams, to launch campaigns on time, manage spend against plan, and turn performance data into clear optimization recommendations.The successful candidate combines hands-on media buying experience, a strong analytical mindset, and sharp attention to detail. You will own assigned campaigns from brief through post-campaign analysis, while building deeper expertise in full-funnel media, retail media, and HCP marketing within a regulated category. Key ResponsibilitiesAs a key member of our team, you will play an important role in driving our mission forward. The following responsibilities outline the core expectations and contributions for this position:Media Planning & Strategy Support * Partner with the Director, Growth Marketing on annual and quarterly media plans across consumer, HCP, and retail media channels. * Develop flowcharts, media plans, and budget scenarios across multiple brands. * Monitor platform updates, industry trends, and new media opportunities. * Contribute to media and marketing strategy decks and planning documents for senior leadership.Campaign Execution * Help manage day-to-day execution with agency and media partners across retail media (Amazon Ads, Walmart Connect), paid search, paid social, programmatic, CTV, and HCP endemic partners. * Brief partners on campaign objectives, audiences, KPIs, budgets, and timelines, and review media plans and proposals for accuracy and alignment. * Oversee campaign setup and launch QA to confirm campaigns are live, tracking correctly, and delivering as planned. * Maintain the master creative ad specifications and serve as first point of contact for creative spec questions. * Coordinate creative asset delivery with internal creative and brand teams, including spec compliance and versioning.Performance Analysis & Optimization * Monitor campaign pacing and performance daily across all channels, flagging risks and opportunities quickly. * Analyze performance against KPIs, including ROAS, CPA, new-to-brand, reach, frequency, and video completion rates. * Recommend and implement optimizations across budgets, bids, audiences, placements, and creatives. * Help support and maintain weekly, monthly, and quarterly media reporting for internal stakeholders and leadership. * Support measurement work, including marketing mix modeling inputs, incrementality tests, and A/B tests.Budget Management & Reconciliation * Track spend against approved budgets by brand, channel, and partner, and maintain the master budget tracker. * Help reconcile monthly actuals against plan and partner invoices.Process & Documentation * Maintain campaign calendars, status trackers, and documentation that keep stakeholders informed. * Contribute to processes, templates, and standard operating procedures that improve how paid media is briefed, launched, and reported. Physical Demands & Work Environment * This role is primarily performed in a remote office setting and requires the ability to remain in a stationary position (e.g., seated or standing) for extended