
Product Manager Deposits
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Job overview
The Product Manager will manage and grow Associated Bank’s consumer deposit portfolio, including savings, money market accounts, and CDs. The role uses customer insights, market research, and data to strengthen products, improve retention, and deepen customer relationships. It leads product initiatives from discovery through implementation and partners across teams to support product launches, performance, and regulatory compliance.
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Full job description
JOB REQUIREMENTS: At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. Role Summary Manage and grow Associated Bank's consumer deposit products, including savings, money market accounts, and CDs. You'll use customer insights, market research, and data to strengthen products, improve retention, and deepen customer relationships. This role offers the opportunity to lead product initiatives from discovery through implementation and make a measurable impact on business results. Key Accountabilities Manage the consumer deposit product portfolio and drive growth, profitability, and customer retention. Develop product strategies, pricing recommendations, and customer engagement initiatives that strengthen primary banking relationships. Analyze customer, market, and competitive data to identify trends, opportunities, and product enhancements. Lead product discovery, business cases, and pitches for new products, features, and customer experiences. Drive product launches and implementation efforts, partnering across Retail, Marketing, Finance, Technology, and other teams. Partner with channel leaders to support product sales strategies, training, and customer engagement programs. Ensure products meet regulatory and compliance requirements and adapt to system or regulatory changes. Monitor product performance, pricing, profitability, and market position to identify opportunities for improvement. Education & Experience Required Bachelor's degree or equivalent combination of education and experience in Business, Marketing, or a related field. 2+ years of experience in Marketing, Product Management, or a related field. Experience working with consumer and/or business markets. Strong analytical, communication, and relationship-building skills. Preferred Experience managing consumer banking or deposit products. Experience developing product strategies, business cases, or customer retention programs. Experience using customer data and market... For full info follow application link. The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates ("Associated") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/E90CEFEB993142E1
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