Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in the United States. The Marketing Specialist will support strategic digital marketing initiatives focused on Generative Engine Optimization (GEO) and AI-powered search technologies. This remote role combines project coordination, market research, stakeholder engagement, and performance analysis to help improve emerging search strategies. You will collaborate with cross-functional teams to coordinate deliverables, identify business opportunities, and develop scalable processes that support program growth. By gathering insights from internal stakeholders and analyzing industry trends, you will help transform complex information into actionable recommendations. You will also prepare executive presentations, performance reports, and strategic communications that inform leadership decisions. This opportunity is ideal for an organized, analytical marketing professional eager to contribute to innovative digital marketing programs and evolving search technologies. Accountabilities:

• Support the day-to-day execution of Generative Engine Optimization (GEO) and AI Search initiatives across multiple workstreams.
• Coordinate project activities, timelines, deliverables, and stakeholder contributions to keep strategic initiatives on track.
• Manage administrative and operational tasks that support efficient project execution.
• Conduct market, competitor, and industry research related to GEO, AI Search, and emerging search technologies.
• Help design, document, and maintain scalable processes, playbooks, and operating models for GEO programs.
• Identify opportunities to improve the efficiency, consistency, and effectiveness of marketing initiatives and workflows.
• Interview internal stakeholders to understand existing capabilities, operational challenges, and gaps in GEO offerings.
• Gather, synthesize, and translate stakeholder feedback into actionable recommendations and project deliverables.
• Collaborate with cross-functional teams to align priorities, coordinate activities, and support successful implementation.
• Assist with GEO reporting, data analysis, insight generation, and distribution of performance results.
• Support the development of dashboards, scorecards, and performance summaries to track program effectiveness.
• Translate research findings and analytical results into clear, practical recommendations for leadership.
• Create and maintain executive-ready presentations, project updates, and leadership communications.
• Contribute to the development of strategic recommendations, business cases, and supporting materials for decision-making.
• Develop clear, compelling visual presentations that communicate complex information effectively to senior stakeholders.

Requirements:

• Between 2 and 5 years of experience in digital marketing, SEO, content strategy, analytics, consulting, or a related field.
• Experience managing multiple projects, workstreams, and stakeholders simultaneously.
• Strong research, analytical, problem-solving, and organizational skills.
• Advanced proficiency in Microsoft PowerPoint and Excel.
• Excellent written and verbal communication skills, with the ability to present findings and recommendations clearly.
• Ability to work independently with limited supervision while managing competing priorities and deadlines.
• Familiarity with SEO, AI Search, Generative Engine Optimization (GEO), or emerging search technologies is preferred.
• Experience gathering business requirements and conducting stakeholder interviews is an advantage.
• Experience preparing executive-level presentations, business recommendations, and strategic communications is preferred.
• Exposure to analytics, reporting, dashboards, and performance measurement frameworks is beneficial.
• Strong attention to detail and the ability to synthesize information from multiple sources into actionable insights.
• Ability to collaborate effectively with cross-functional teams and adapt to evolving project requirements.

Benefits:

• Competitive compensation.
• Medical, dental, and vision insurance coverage.
• Access to a 401(k) retirement savings plan.
• Fully remote work arrangement.
• Opportunities to support projects involving emerging AI Search and Generative Engine Optimization technologies.
• Potential for professional development and career growth through exposure to strategic initiatives and cross-functional collaboration.
• Equal employment opportunity in a workplace that prohibits discrimination and harassment.