Digital Marketing Manager

Description

We are looking for a Digital Marketing Manager for a world class consumer technology company based in Irvine, CA to lead multi-channel marketing efforts that expand brand reach and support business growth. This role will oversee campaign strategy across digital platforms, using performance data to refine audience targeting, strengthen engagement, and improve return on investment. The ideal candidate brings a strong mix of analytical thinking, creative planning, and hands-on experience managing paid and email marketing initiatives.

Responsibilities:

• Develop and manage digital marketing strategies across paid media, email, and social channels to increase visibility, generate leads, and support revenue goals.

• Plan, launch, and optimize Google Ads campaigns, adjusting budgets, keywords, and audience settings to improve performance and cost efficiency.

• Oversee paid social advertising initiatives, creating channel-specific campaigns that align with brand objectives and target audience behavior.

• Build and execute email marketing programs, including campaign calendars, audience segmentation, testing strategies, and performance follow-up.

• Monitor campaign effectiveness through Google Analytics and other reporting tools, translating data into actionable recommendations for continuous improvement.

• Partner with internal stakeholders to align digital campaigns with broader marketing priorities, promotions, and business objectives.

• Evaluate channel performance regularly and prepare clear summaries on traffic, conversions, engagement, and return on ad spend.

• Identify opportunities to improve digital processes, campaign workflows, and platform usage to strengthen overall marketing execution.

Requirements

• 5–10 years of experience in digital marketing, paid media, demand generation, or related roles.

• Proven ability to manage and optimize multi-channel paid media campaigns with a focus on upper- and mid-funnel performance.

• Strong understanding of digital consumer journeys, including content strategy, SEO, and lifecycle marketing.

• Hands-on experience with analytics tools and the ability to translate data into actionable insights and business recommendations.

• Excellent communication skills with the ability to collaborate across brand, eCommerce, and analytics teams.

Nice to Haves

• Experience managing or optimizing brand websites and content hubs.

• Familiarity with CRM platforms and email marketing tools.

• Exposure to multi-channel retail environments (DTC + retail partners).

• Strong analytical mindset with experience in attribution modeling or marketing mix analysis.

• Background in consumer electronics, retail, or high-consideration purchase categories.

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