Passenger Rail Marketing Program Leader - State Prog Admin Prin

Working Title: Passenger Rail Marketing Program Leader

Job Class: State Program Administrator Principal

Agency: Transportation Dept

• Job ID : 97760

• Location : St. Paul

• Telework Eligible : Yes

• Full/Part Time : Full-Time

• Regular/Temporary : Unlimited

• Who May Apply : Open to all qualified job seekers

• Date Posted : 10/15/2026

• Closing Date : 10/28/2026

• Hiring Agency/Seniority Unit : Transportation Dept / Transportation-MAPE

• Division/Unit : SUSTAIN PLAN & PR MGMT DIV /Feight & Commercial Vehicle Operations/Passenger Rail Program

• Work Shift/Work Hours : Days

• Days of Work : Monday - Friday

• Travel Required : Occassional

• Salary Range: $32.97 - $48.60 / hourly; $68,841 - $101,476 / annually

• Classified Status : Classified

• Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE

• FLSA Status : Nonexempt

• Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

This position is located at Central Office in St. Paul and may have the flexibility to telework, work a hybrid schedule, or work in the office. The incumbent will be required to make a telework arrangement with their supervisor. The incumbent will be expected to work in the office as determined by policy and discussion with their supervisor.

This position serves as the marketing lead for MnDOT’s Passenger Rail program, overseeing statewide and Midwest-focused marketing and promotional efforts. Responsibilities include developing marketing plans, conducting market and business analysis, creating written and graphic content, and managing digital and promotional campaigns.

The position manages MnDOT’s passenger rail brand assets, including developing logos, brand standards, and other materials, coordinating with legal counsel on intellectual property protection, and overseeing contracts related to the use of MnDOT-owned brand assets.

The role supports the Passenger Rail Transportation Program Director by overseeing day-to-day marketing, promotion, ridership, and revenue activities. Duties include analyzing ridership and revenue trends, developing and executing marketing strategies, and leading efforts to increase ridership, revenue, and brand awareness, as well as supporting food and beverage program performance.

This position also represents MnDOT on state and national passenger rail committees, manages stakeholder groups, develops public engagement strategies, and coordinates events across Minnesota to promote intercity passenger rail services.

MnDOT does not sponsor applicants for visas or Optional Practical Exam for STEM Students. Individuals must be legally authorized to work in the US at the start of employment

Minimum Qualifications

Two years of advanced professional experience in the areas noted below:

Note: A bachelor's or master’s degree in marketing, communications or business administration will substitute for six months of advanced professional experience.

• Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing return on investment;

• Experience analyzing data sufficient to make recommendations to program managers on passenger rail rider participation and program process and procedures;

• Experience with project management;

• Experience using marketing and communications design systems such as: Adobe Pro, In-Design, suite, and web platforms sufficient to design marketing communication materials, branding, websites, logos for attire, etc.

Preferred Qualifications

• Experience with contract negotiations.

• Experience with railroads, passenger rail, and or airlines.

• Experience with Drupal, basic HTML and familiarity designing for the web.

Additional Requirements

REFERENCE/BACKGROUND CHECKS:

Successful candidate must pass past-employer reference checks and criminal history check

It is our policy that all candidates submit to a background investigation prior to employment. The background check may consist of the following components:

SEMA4 Records Check

Criminal History Check

Employment Reference Check

Education/License Verification

Drug testing (if needed)

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email [email protected] . Please indicate what assistance is needed.