Field Marketing Manager, Clinical Solutions - US Region

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Field Marketing Manager, Clinical Solutions - US Region is responsible for generating and accelerating demand across priority clinical accounts and customer segments throughout the US. The role owns the national field activation plan for Clinical Solutions, spanning clinical systems, reagents, assays, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities.

Reporting to the Senior Field Marketing Leader, this role partners closely with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams. The Field Marketing Manager converts go-to-market strategy into targeted account-based programs, events, customer engagement initiatives, and sales activation that create opportunities, advance pipeline, and support adoption. The role also provides frontline customer, competitive, reimbursement, workflow, and market feedback to improve regional strategies and execution.

Key Responsibilities

National Account & Customer-Segment Activation Planning

• Own the US Clinical Solutions field activation plan, priorities, and activation calendar in alignment with regional portfolio strategies and sales objectives.

• Partner with Clinical Sales Leadership and Regional Product Marketing to identify priority customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities.

• Translate approved go-to-market strategies, clinical and economic value propositions, and commercial priorities into targeted account programs and customer-level actions.

• Use account, pipeline, utilization, engagement, and market insights to prioritize field marketing resources and recommend adjustments to national activation plans.

Demand Generation, Adoption & Pipeline Acceleration

• Lead activation that creates and advances opportunities across priority clinical laboratories, health systems, reference laboratories, and other clinical customer segments.

• Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs align with Clinical Sales priorities.

• Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.

• Monitor program performance, MQL conversion, influenced pipeline, account engagement, and adoption indicators to identify gaps and corrective actions.

• Activate approved promotions and commercial programs; capture customer response, reimbursement concerns, workflow barriers, and competitive reaction for Regional Product Marketing and Sales Leadership.

Events, Launches & Account-Based Marketing

• Lead execution of national and local clinical events, workshops, webinars, congress activities, and launch programs, including sales coordination, lead capture, and post-event follow-up.

• Execute product-launch activation plans across priority clinical segments and accounts using approved positioning, claims, evidence, content, and sales tools.

• Partner with Sales to execute account-based marketing programs for named health systems, laboratories, and strategic accounts using approved offers and value propositions.

• Support execution of customer advisory programs, reference-site activities, peer-to-peer education, and KOL engagements in partnership with Regional Product Marketing, Medical Affairs, Sales, and Field Applications.

• Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, adoption impact, and return on investment.

Sales Enablement & Customer Engagement

• Enable Sales to apply approved messaging, playbooks, competitive tools, reimbursement resources, launch tools, and content in customer and account engagements.

• Partner with Field Applications, Medical Affairs, and Sales to support customer workshops, workflow discussions, evaluations, and other priority field programs.

• Identify field enablement gaps, customer objections, evidence needs, reimbursement concerns, and local content requirements; provide structured feedback to Regional Product Marketing and Marketing Operations.

• Support execution of clinical reference site programs, peer-to-peer education programs, and customer case studies, in partnership with Sales, Field Applications, Medical Affairs, and Regional Product Marketing.

• Use approved marketing content and ensure execution aligns with brand, quality, regulatory, medical, and claims requirements.

Market Intelligence & Cross-Functional Execution

• Capture frontline customer needs, adoption barriers, competitive activity, reimbursement considerations, workflow challenges, wins and losses, and account-level whitespace.

• Translate account, opportunity, and customer insights into actionable input for business reviews, launch assessments, customer engagement programs, and commercial planning.

• Coordinate closely across Sales, Field Applications, Regional Product Marketing, Medical Affairs, and Marketing Operations to maintain clear priorities, ownership, and follow-through.

Qualifications

• Bachelor's degree in life sciences, healthcare, marketing, business, or a related discipline.

• 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets.

• Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth.

• Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers.

• Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.

• Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization.

• Experience with IVD or clinical diagnostic solutions strongly preferred, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications.

• Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred.

• Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration.

Core Competencies

• National account and customer-segment activation planning

• Demand generation, adoption, and pipeline acceleration

• Clinical events, launches, and account-based marketing execution

• Sales partnership and field enablement

• Clinical customer engagement and KOL activation

• CRM, campaign, and performance analytics

• Competitive, workflow, and reimbursement insight capture

• Cross-functional execution and influence without authority

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego (BDB)

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.

Benefits may include:

Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.

Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.

Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.

Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.

Additional details regarding benefits and well-being programs can be found in Our Commitment to You (https://jobs.bd.com/en/your-career-at-BD) .

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$115,000.00 - $183,900.00 USD Annual

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.