Field marketing manager

Field marketing manager Job ID 2026-14538 # of Openings 1 Job Locations Remote - U.S. Category Marketing Hiring Range 125,000.00/Yr. To 143,000.00/Yr. Overview Lead Field Marketer Location: United States Work Arrangement: Remote About the Role The Lead Field Marketer is responsible for driving demand with the company's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. This position supports the field in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close - collaborating closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to plan, execute, and define field marketing strategy. Technology Tools - Marketing Automation Platforms - CRM / Salesforce - Business Intelligence Tools (Intent Signal Visibility) - Content Management Platforms - Event Management Platforms - Data Visualization Tools Your Role Responsibilities? Here's What You'll Do. - Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives - proactively designing, planning, and executing regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth while identifying target accounts and segments within Hyland's prospect audience and customer base to develop tailored marketing programs that drive brand awareness and engagement. - Plan, execute, and oversee a variety of world-class events - including regional events, ancillary events, user forums, and executive roundtables and dinners while designing and implementing pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion from revenue marketing activities. - Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs - engaging target accounts and driving deal acceleration through website personalization, gifting, and conversational email while interlocking with regional and industry field sales leaders and account executives to ensure ongoing agreement on priorities and adjusting to accommodate changing market conditions and emerging opportunities. - Lead awareness communication and enablement efforts with sellers in the field - partnering with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs while developing and effectively managing the regional marketing budget to optimize spending, maximize ROI, and achieve KPIs. - Work with sales development representatives (SDRs) to define an end-to-end revenue management process and service-level agreements (SLAs) - tracking and analyzing program performance using key metrics while providing regular reporting on ROI and making data-driven recommendations for program optimization and monitoring the health of the sales pipeline. - Operate as an innovative thought leader - contributing significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends while mentoring, coaching, training, and providing feedback to other team members and evaluating, selecting, and managing vendors that contribute to local field marketing programs. Role Essentials You'll be set up for success if you have: Bachelor's degree or equivalent experience - with five or more years