Demand Generation Associate

Our client, a nonprofit with the goal of advancing women in the workplace, is looking for a Demand Generation Associate to work with their team in a freelance to full time capacity starting as soon as identified.The Demand Generation Associate, you will be leading the execution and tracking the performance of email and lifecycle marketing programs. The Demand Generation Associate will be designing, building, and optimizing campaigns that engage prospects and customers, drive pipeline, and improve conversion across the funnel. The Demand Generation Associate will be working under the Senior Director of Marketing Growth and Performance.The Demand Generation Associate will be responsible for: - Planning, executing, and optimizing lifecycle and nurture programs to drive pipeline creation and progression - Defining audience segmentation, messaging, and timing based on funnel stage - Contributing insights to overall demand generation strategy - Supporting lifecycle and email initiatives for targeted, high-value accounts- Partnering with the Sales and Marketing teams to align on account strategy and outreach- Developing personalized messaging and track engagement and pipeline impact- Writing high-performing email copy that are aligned to campaign goals- Translating broader campaign messaging into effective lifecycle communications- Collaborating with the Brand and Creative teams to balance consistency with performance- Tracking KPIs tied to conversion and pipeline contribution- Running A/B tests across messaging, timing, and segmentation- Analyzing performance and applying insights to continuously improve programs- Partnering with Marketing Operations to build and deploy campaigns in HubSpot- Providing direction on segmentation, workflows, and program logic- Supporting QA and ensure accurate, on-time executionREQUIREMENTS: - 2+ years of experience in demand generation, lifecycle, or email marketing- Experience with HubSpot or similar marketing automation platforms- Strong understanding of emails role in lead generation and conversion- Experience supporting ABM programs- Excellent writing, communication, and cross-functional collaboration skills- Data-driven mindset with the ability to manage multiple projectsIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: [email protected]Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1986105 -- in the email subject line for your application to be considered.* Cameron Little - Senior Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States. This job was first posted by Creative Circle on 05/05/2026 and applications will be accepted on an ongoing basis until the position is filled or closed. Everforth Crea