Vice President, Growth Strategy

Mower is a fiercely independent, 100% employee-owned, full-service advertising, marketing, and public relations agency with team members located across the United States. Our team is seeking a Vice President, Growth Strategy to build relationships with the next generation of Mower clients. This is a true new-logo role for someone energized by opening doors, creating connections, and turning smart conversations into qualified opportunities. The role is focused on new client acquisition and does not include responsibility for organic growth within existing accounts or agency marketing. The Vice President will focus on Mowers specialty markets: B2B; financial services, including banks, credit unions, and fintechs; healthcare, including hospitals, health systems, and payers; travel and tourism, including boutique hotels, hospitality, and gaming; and energy and sustainability, particularly utilities and renewable developers. The ideal candidate combines the persistence of a hunter with the credibility of a strategic agency advisor. This individual understands how to uncover a prospects larger business challenges and connect them to integrated marketing, advertising, public relations, and public affairs solutions. The Vice President will report to a member of Mowers executive leadership team and collaborate closely with the business development team, specialty leaders, marketing team, and agency subject-matter experts. Essential Duties & ResponsibilitiesOther duties may be assigned. New Business Development & Pipeline * Build and maintain a high-quality pipeline of new-logo opportunities by identifying, engaging, and nurturing priority organizations and marketing decision-makers. * Develop personalized outreach informed by each prospects business, industry, challenges, and goals. * Initiate conversations through professional networks, referrals, agency search consultants, events, direct outreach, social platforms, and other channels. * Maintain relationships with former clients and professional contacts as they move into new roles, keeping Mower top of mind for future opportunities. * Qualify opportunities based on business need, decision-making authority, strategic fit, timing, budget, and Mowers ability to create value. * Meet agreed-upon goals for qualified conversations, opportunities created, sourced pipeline, and new-business revenue. Prospect & Industry Relationships * Build trusted relationships with senior marketing, communications, and business leaders by bringing curiosity, business acumen, and a consultative approach to prospect conversations. * Uncover prospects larger business and marketing challenges and connect those needs to relevant Mower capabilities and expertise. * Translate prospect conversations into clear opportunity briefs and connect prospects with the right agency subject-matter experts. * Build productive relationships with agency search consultants and ensure they understand Mowers capabilities, specialty expertise, differentiators, and ideal opportunities. * Represent Mower at relevant industry events through advance prospecting, on-site networking, and disciplined follow-up. * Serve as a speaker or panelist when appropriate to strengthen relationships and increase Mowers visibility within priority industries. Agency Collaboration & Market Intelligence * Collaborate with specialty leaders, marketing leaders, and agency subject-matter experts to advance qualified opportunities. * Share market intelligence and prospect insights that can inform agency thought leadership, content, positioning, and visibility opportunities. * Contribute to RFP responses, capability presentations, and pitch teams as priorities allow. * Maintain a strong understanding of Mowers integrated capabilities, specialty expertise, client work, and differentiators in order to effectively represent the agency in the marketplace. Tec