Digital Operations Manager

JOB REQUIREMENTS: Digital Operations Manager Location: La Crosse, WI Employment Type: Full-time Salary: $65,000$75,000 annually, based on experience Position Overview Mid-West Family La Crosse is a locally focused media and marketing company helping businesses grow through integrated marketing solutions, including radio, digital advertising, streaming TV, websites, paid search, SEO, AI search optimization (AIO), social media, and email marketing. We're seeking an experienced Digital Operations Manager to lead our digital marketing team, oversee campaign execution, and strengthen department performance and client success. This hands-on leadership role requires strategic thinking, digital marketing expertise, strong organizational skills, and the ability to develop people and improve processes. What You'll Do Team Leadership & Operations Lead, mentor, and develop our digital marketing team Manage workloads, priorities, timelines, and accountability Improve workflows, quality control, and operational efficiency Oversee resources, project scope, and vendor relationships to support profitability Digital Strategy & Campaign Oversight Provide strategic guidance across digital advertising, paid search, SEO, AIO, websites, social media advertising, and email marketing Translate marketing strategies into actionable plans and oversee successful campaign execution Evaluate performance data, identify opportunities, and guide campaign optimization Stay current with evolving digital marketing technologies and search trends Client Success & Collaboration Partner with Business Development on client renewals and account growth Communicate campaign strategy and performance recommendations to clients Oversee select client projects and provide strategic support when needed Coordinate across sales, creative, digital teams, and outside partners to ensure successful delivery What You Bring 5+ years of experience in digital marketing, campaign management, or marketing operations; agency experience preferred Experience leading teams and managing cross-functional projects Strong understanding of digital strategy, campaign performance, and reporting Knowledge of paid search, branded search, SEO, and AI search optimization Familiarity with Google Analytics, Google Ads, Meta Ads, WordPress, and project management tools Strong leadership, communication, organizational, and problem-solving skills A strategic, systems-minded approach with the ability to balance big-picture thinking and hands-on execution Why Join Mid-West Family? Join a locally owned, community-focused media and marketing company where you'll lead a talented team, help shape our digital services, and make a meaningful impact on local businesses. Benefits Health, dental, and life insurance 401(k) with company match Generous vacation and sick time Gym membership discount Concert tickets, event passes, and other media perks when available Schedule: MondayFriday, 8:00 AM5:00 PM Work Environment: Primarily in-office with some remote flexibility Application Deadline: Friday, October 30, 2026 To Apply: Send your resume, cover letter, and relevant examples of digital marketing or leadership experience to [email protected]. Mid-West Family La Crosse is an Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Mail a Rsum: 201 State Street La Crosse, WI 54601 E-Mail a Rsum: [email protected]