Senior Director, BigFuture Content Strategy

Senior Director, BigFuture Content Strategy College Board - BigFuture Location: This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes. Role Type: This is a full-time position About the Team BigFuture solutions help every teenager own their future and discover postsecondary options that fit them best. The BigFuture Community team supports students' journey through resources, content and go-to-market efforts reaching teens, parents, and K-12 educators. Our authentic, trusted content for the BigFuture.org product features career and college experts and guides teens and parents through a healthier approach to future planning. Our resources include BigFuture Scholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (283K students recognized for academic achievement in 2025); BigFuture Ambassadors (thousands of high school students who share free college and career resources); and BigFuture Live (live events engaging thousands of parents yearly). The team coordinates cross-functional go-to-market efforts to reach K-12, students and families. About the Opportunity As Senior Director, BigFuture Content Strategy, you will be responsible for the content ecosystem underlying the BigFuture.org product, which engages over 19 million unique users a year. In partnership with the BigFuture Product team, you'll shape our content-as-product strategy to advance personalized exploration on BigFuture.org. You'll lead editorial strategy for student and parent content served throughout our product, now in the Community Library and eventually via AI-enabled conversation and alongside tools. You and your team will rapidly create high volume, information-rich, authentic video, articles, graphics and other content. You'll oversee cross-functional go-to-market efforts to drive teens and their families to engage with BigFuture.org content. You'll set and maintain a high bar for content as a player-coach leading a team of four. In this role, you will: Strategic Editorial Leadership of Content for Product (20%) Develop, refine, and socialize a comprehensive content strategy that advances and aligns with the BigFuture product vision and roadmap for personalized exploration Own, refine, and socialize an editorial roadmap for articles, videos and other BigFuture.org product content, informed by student and parent needs, business goals and priorities, landscape trends, and best practices for postsecondary planning Oversee research and define clear outcomes, key messages, and production approach for every piece of BigFuture.org content to ensure consistency and quality Define ambitious quantitative goals for content, track KPI's, diagnose opportunities, gaps, and implications, implement pivots, and ensure robust tracking systems Manage quantitative and qualitative user research and feedback systems to measure value and relevance of BigFuture.org content Strategically curate and serve content via a content management system to drive log-ins and other product engagement metrics Production Systems and Quality of Content for Product (20%) Prioritize and manage community team's backlog of content concepts and editorial calendar to drive timely, consistent, high-quality, rapid content creation Establish and refine robust processes and systems to plan, create and review high-quality content in two-week sprints As the division's owner of content quality, set staff expectations and screen all content for quality, accuracy and alignment with brand positioning, voice and style guidance As player-coach, regularly implement all aspects of content production, including research, planning, interviewing and partnering with production teams while simultaneously managing the community content team Manage vendor relationships and systems to ensure economic