Senior Product Marketing Manager
West Covina, CAFull-timePosted 5mo agoStill listed 4 days ago
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Job overview
Sauce is hiring a Senior Product Marketing Manager. The Senior Product Marketing Manager will define and sharpen external and internal messaging, translating product capabilities into compelling narratives. This role involves creating core PMM assets, planning and executing end-to-end product launches, and conducting user research to inform marketing and product strategies. The manager will also support Product-Led Growth initiatives to optimize user journeys and drive sales.
Key focus areas include Define and sharpen all external and internal messaging, Translate multi-featured product capabilities into clear, compelling narratives, and Create core PMM assets (web pages, sales/CS decks, battle cards).
Successful candidates bring 5+ Years Product Marketing Experience and Experience In US QSR Restaurant Industry Or Delivery Marketplaces. Important skills include ICP, Field Enablement, Excellent Written Communication, Strong Editorial Judgment, Data-Driven Approach, and Metrics And Funnel Analysis. Preferred (not required): Define Messaging, Sharpen Messaging, Translate Product Capabilities Into Narratives, and Create Web Pages.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
What You’ll Do:
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Define and sharpen all external and internal messaging , translating multi-featured product capabilities into clear, compelling narratives for specific solutions and use cases.
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Create core PMM assets yourself (web pages, sales/CS decks, battle cards) with consistent messaging across all GTM channels (Marketing, Sales-Enablement, Customer Success), adapting narratives for different audiences and phases of the user journey.
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New Product Campaigns: Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
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Research turned into actionable insights: Conduct user research to uncover workflows and pain points, translating insights into actionable direction for the marketing, sales, success and product teams.
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Support Product-Led Growth initiatives: that drive discovery, sales, onboarding, and cross-sell through in-product experiences and funnel optimization.
What You Bring:
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5+ years of product marketing experience in B2SMB; Experience in the US QSR restaurant industry or delivery marketplaces - Must.
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You've owned a core product area end-to-end: from ICP and positioning through to launches and field enablement.
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You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality.
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A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets.
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Proven track record to craft clear, differentiated messaging that resonates to non-technical audiences.
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Excellent written communication and strong editorial judgment, with a proven ability to craft clear, differentiated messaging that resonates with non-technical audiences, while actively pushing for specificity and alignment.
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Data-driven approach: Comfortable conducting user interviews and synthesizing qualitative and quantitative insights into actionable marketing and product direction, using metrics and funnel analysis.
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Comfortable working closely with product, R&D, growth, design, and marketing teams in a fast-moving environment.
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Self-starter mindset: A proactive, independent contributor who thrives in fast-paced environments and can move quickly from strategy to execution.
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AI-first mindset: comfortable using AI tools to automate and scale workflows, with a natural inclination toward AI-native approaches in day-to-day work.
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Ambitious and competitive: you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
What We Offer:
- Strong & Competitive Compensation Package, Including Equity
- Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health)
- Paid Parental Leave
- Flexible Work Environment
- Responsible Paid Time Off Policy
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