Video Content Creator – Paid Social & Display
Beverly Hills, CAJobPosted 5mo agoSeen in employer's feed 4 days ago
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Job overview
Innovative Metrics is hiring a Video Content Creator – Paid Social & Display. Innovative Metrics is seeking a Direct Response Video Creator to join their performance marketing team. This role focuses on producing high-converting video ads for various platforms like Meta, TikTok, and YouTube Shorts. The creator will collaborate with media buyers, analyze ad performance, and iterate on creatives to meet CPL and CAC targets. The position requires a strong understanding of direct response video ad creation and performance-driven feedback.
Key focus areas include Create high-converting video ads for Meta, TikTok, and YouTube Shorts, Turn winning angles into multiple creative variations quickly, and Develop hooks, scripts, and concepts designed to stop scroll and drive action.
Successful candidates bring Experience Creating Direct Response Video Ads and Experience Working With Paid Social Teams. Important skills include Direct Response Video Ads, Hooks / Scroll-Stopping Intros, Conversion-Focused Storytelling, Ad Fatigue And Creative Iteration, Produce Content Quickly And Consistently, and Receiving And Acting On Performance-Driven Feedback. Preferred (not required): Lead Generation, DTC Brands, Meta Ads Performance Metrics, and TikTok Ads Performance Metrics.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
About Us
We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands.
Our business is driven by data, speed, and creative iteration. We don’t just “make content”—we produce ads that convert and scale.
We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets.
What You’ll Do
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Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
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Turn winning angles into multiple creative variations quickly
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Develop hooks, scripts, and concepts designed to stop scroll and drive action
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Collaborate directly with media buyers to iterate based on performance data
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Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
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Produce UGC-style, testimonial, founder-style, and problem/solution ads
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Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
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Plan and execute on-location shoots with models/actors
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Maintain a high output of creatives (5–20+ per week depending on workflow)
What We’re Looking ForMust-Have:
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Proven experience creating direct response video ads (not just organic content)
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Strong understanding of:
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Hooks / scroll-stopping intros
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Conversion-focused storytelling
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Ad fatigue and creative iteration
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Experience working with paid social teams or media buyers
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Ability to produce content quickly and consistently
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Comfortable receiving and acting on performance-driven feedback
Strong Plus:
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Experience in:
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Lead generation (mortgage, solar, insurance, home services)
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DTC brands (supplements, vitamins, health products)
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Familiarity with Meta Ads and/or TikTok Ads performance metrics
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Experience producing or directing UGC-style content
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Copywriting or scripting skills for ads
What Success Looks Like
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Your creatives help lower CPL and CAC over time
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You consistently generate new winning angles and iterations
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You move fast, test aggressively, and improve based on data
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You become a key partner to our media buying team
Compensation
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Competitive monthly compensation (based on experience)
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Performance-based bonuses tied to winning creatives and scaling results
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Comprehensive healthcare coverage - Medical, Dental and Vision
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Paid vacation
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Paid sick and mental health days
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Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
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Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
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Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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