Sr. Product Marketing Engineer, Agentic AI

Team: Product Marketing

Location: US-MA-Natick

Salary Range: USD 189,700 - 122,400

Job Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

Agentic AI is rapidly changing how engineers build, explore, and automate technical workflows with MATLAB and Simulink. How these capabilities are explained, discovered, and adopted needs to evolve just as quickly.

In this role, you will lead Technical Content Creation for the Agentic AI campaign, ensuring content is clear, structured, reusable, and easy to find across core outbound marketing surfaces. This includes web content, SEO strategy, blogs, campaign materials, and content that supports real customer workflows and drives usage.

You will work closely with PMMs, product managers, SEO and digital channel owners to transform technical capabilities into content that engineers can understand and apply. This is a content-focused role, with an emphasis on improving content quality, discoverability, and consistency across the Agentic AI campaign.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.

Responsibilities

Agentic AI Content Planning & Execution

• Create high-quality technical content including blogs, web content, eBooks, videos, and other campaign assets that support the Agentic AI campaign.

• Translate complex Agentic AI concepts, workflows, and capabilities into clear, compelling content for engineering audiences.

• Develop content from source materials including demos, skill files, product features, documentation, and customer workflows.

• Identify content opportunities, customer questions, and content gaps that can be addressed through new or updated content.

• Develop reusable source content that can be adapted across products, campaigns, and channels.

• Maintain and update content as Agentic AI technologies, customer needs, and business priorities evolve.

• Provide regular updates on campaign execution and performance to key stakeholders

SEO, Discoverability & Content Optimization

• Apply SEO and modern content discoverability best practices to technical content.

• Partner with SEO, web, and digital teams to improve content visibility and findability.

• Create content optimized for traditional search, AI-driven search experiences, and knowledge retrieval systems.

• Analyze content performance and engagement metrics to identify opportunities for improvement.

• Continuously refine content to improve discoverability, engagement, and customer adoption.

Technical Storytelling & Collaboration

• Partner with product marketing managers, technical subject matter experts, and digital teams to develop accurate, customer-focused content.

• Identify compelling technical stories, examples, and customer scenarios that demonstrate the value of Agentic AI technologies.

• Contribute content expertise to campaign initiatives, product launches, and strategic marketing programs.

• Promote content quality, consistency, and reuse across Agentic AI marketing efforts.

Technical Agility & Business Priorities

• Build and maintain technical expertise in Agentic AI technologies, customer workflows, and industry trends.

• Quickly learn new technical domains and apply content expertise to emerging business priorities.

• While the initial focus of this role is Agentic AI, the successful candidate will be expected to apply their content expertise to other strategic technology areas as business priorities evolve.

Minimum Qualifications

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.

Additional Qualifications

• A bachelor's degree in engineering or CS or related degree (STEM related major)

• Hands-on experience creating technical content, including web content, blogs, eBooks, examples, and campaign materials.

• Familiarity with generative and agentic AI technologies and their impact on engineering workflows.

• Strong understanding of technical computing workflows and the challenges faced by engineers and technical teams.

• Proven ability to translate complex technical concepts into clear, compelling, and usable content.

• Familiarity with modern content discoverability practices, including SEO and content optimized for AI-driven search and knowledge retrieval experiences.

• Strong editorial judgment with a focus on clarity, technical accuracy, consistency, and customer value.

• Excellent communication and collaboration skills

• Proven ability to manage multiple projects concurrently, adapt to shifting priorities and work in a fast-paced environment