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Senior Paid Social Media Buyer - Lead Generation

Innovative Metrics

Beverly Hills, CAJobPosted 5mo agoSeen in employer's feed 5 days ago

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At a glance

Compensation
No compensation found
Location
Beverly Hills, CA
Work Authorization
US work authorization required

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Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

Innovative Metrics is hiring a Senior Paid Social Media Buyer - Lead Generation. Innovative Metrics is seeking a Senior Paid Social Media Buyer with extensive experience in direct response lead generation. The role involves managing and scaling campaigns across various social platforms, with a focus on Meta and TikTok. The ideal candidate will have a proven track record of scaling paid social campaigns to over $1M per month while maintaining strict cost-per-lead targets in competitive verticals.

Key focus areas include Plan, launch, and optimize paid social campaigns across Meta, TikTok, and other emerging social platforms, Scale campaigns from testing to high 6-figure / 7-figure monthly spend, and Maintain and improve CPL targets while increasing lead volume.

Successful candidates bring 5+ Years Experience. Important skills include Direct Response Lead Generation, Meta, Facebook, Instagram, TikTok, and Paid Social Campaigns. Preferred (not required): Mortgage Industry Experience, Solar Industry Experience, Insurance Industry Experience, and Home Services Industry Experience.

Skills & qualifications

RequiredNice to have

Skills

Direct Response Lead GenerationMetaFacebookInstagramTikTokPaid Social CampaignsAd Spend ManagementCreative StrategyTargetingData AnalysisCampaign PlanningCampaign LaunchCampaign OptimizationFull-Funnel Lead Generation SystemsRapid Optimization DecisionsCollaboration With Creative StrategistsAd Angle DevelopmentCreative TestingAudience StrategyBudget AllocationCampaign StructureCreatives OptimizationHooks OptimizationOffers OptimizationAudiences OptimizationLanding Pages OptimizationFunnels OptimizationTracking Systems ImplementationPixelsConversion API (CAPI)Offline Conversion TrackingCRM IntegrationsCPL OptimizationFunnel MetricsCTRCVRCPALTVCreative Team CollaborationCreative DirectionLead Generation FunnelsCRM SystemsAnalytical MindsetFast Decision-Making AbilityMortgage Industry ExperienceSolar Industry ExperienceInsurance Industry ExperienceHome Services Industry Experience

Qualifications

5+ Years Experience in Paid Social Media BuyingProven Track Record Scaling Campaigns to $500K–$1M+ Monthly Spend

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Paid Time Off
Tuition Assistance

Full job description

About the Role

We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.

You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.

What You’ll Do

  • Plan, launch, and optimize paid social campaigns across:

  • Meta (Facebook/Instagram)

  • TikTok Ads

  • Other emerging social platforms

  • Scale campaigns from testing to high 6-figure / 7-figure monthly spend

  • Maintain and improve CPL targets while increasing lead volume

  • Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)

  • Analyze performance data daily and make rapid optimization decisions

  • Collaborate closely with creative strategists/designers to:

  • Develop new ad angles

  • Test creatives at scale

  • Identify and scale winning ads

  • Manage audience strategy, budget allocation, and campaign structure

  • Continuously test and optimize:

  • Creatives, hooks, offers

  • Audiences and targeting

  • Landing pages and funnels

  • Implement and manage tracking systems:

  • Pixels, Conversion API (CAPI)

  • Offline conversion tracking

  • CRM integrations

What We’re Looking For

  • 5+ years experience in paid social media buying (direct response focus)

  • Proven track record scaling campaigns to $500K–$1M+ monthly spend

  • Deep expertise in:

  • Meta Ads (required)

  • TikTok Ads (strongly preferred)

  • Experience in one or more of:

  • Mortgage

  • Solar

  • Insurance

  • Home services

  • Strong understanding of:

  • CPL optimization

  • Funnel metrics (CTR, CVR, CPA, LTV)

  • Creative testing frameworks

  • Ability to work closely with creative teams and guide creative direction based on performance

  • Experience with lead generation funnels + CRM systems

  • Strong analytical mindset and fast decision-making ability

What Success Looks Like

  • You can consistently scale paid social campaigns profitably

  • You hit or beat target CPLs while increasing volume

  • You identify and scale winning creatives quickly

  • You bring structure and predictability to lead generation

Compensation

  • Competitive base + performance-based bonuses tied to:

  • Lead volume

  • CPL targets

  • Campaign profitability

  • Comprehensive healthcare coverage - Medical, Dental and Vision

  • Paid vacation

  • Paid sick and mental health days

  • Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits

  • Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

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