Senior Marketing & Insights Analyst

Summary

The Senior Marketing & Insights Analyst integrates marketing data, technology, AI, and campaign execution to drive measurable growth across deposits, mortgage, and business banking. Transforms data into actionable insights while managing the tools that power modern marketing. Partners cross-functionally to optimize performance, enhance acquisition and cross-sell, and maintain data integrity and compliance.

Responsibilities

• Analyze end-to-end campaign performance across digital and lifecycle channels.

• Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.

• Recommend campaign optimizations based on data insights.

• Execute A/B testing and experimentation strategies.

• Analyze customer behavior, demographics, and transaction data.

• Build segmentation strategies across consumer, mortgage, and business banking.

• Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.

• Translate data into actionable insights for leadership.

• Partner with IT and Data teams for system integration and data flow.

• Manage marketing technology platforms and tools.

• Drive automation adoption and team enablement.

• Integrate data across CRM, digital banking, loan origination systems, and campaign tools.

• Build dashboards and reporting frameworks for real-time performance visibility.

• Optimize deposit, mortgage, and business banking funnels from lead to funded account or loan.

• Support tracking, tagging, and attribution models across digital channels.

• Own SEO strategy across lines of business, including site architecture, metadata, technical health, and AI-generated content production at scale.

• Deploy generative AI workflows to draft, localize, and refresh landing pages, FAQs, and schema-tagged content tuned for AI answer engines.

• Measure organic rankings, zero-click visibility, and AI citation share; use LLM-driven testing to iterate copy, prompts, and content variants.

• Partner with Communications, Brand, IT, and Compliance to align search strategy with brand voice, accessibility, and regulatory standards.

• Protect all client and bank information confidentially and follow all company policies.

• Complete monthly training in a timely manner to ensure knowledge of bank regulatory requirements, policies, and procedures.

• Other specified duties as assigned.

Skills

• Strong understanding of SEO and AEO best practices, including technical SEO, keyword strategy, metadata, structured content, search intent, and optimization for AI-powered answer engines.

• Demonstrated expertise with AI platforms, including prompt development, automation, and AI agent implementation.

• Proven ownership of AI-driven marketing strategy beyond campaign execution.

• Working knowledge of analytics and reporting platforms (PBI tools) and ability to translate data into actionable insights.

• Experience with marketing technology stacks, including CRM, marketing automation systems, integrations, and campaign tracking/tagging (GA4, GTM) frameworks.

• Proficiency in Microsoft Office 365 and Copilot required.

Education & Experience

• Bachelor’s degree in marketing or related field required.

• 4–7+ years of experience in marketing analytics, SEO, digital marketing operations, or technology.

• Experience in financial services preferred.

Physical Requirements

The work environment is typical of a standard office or retail banking setting. The position is sedentary, involving sitting most of the workday; however, the position will involve moving about the workspace to reach entrances/exits, restrooms, conference rooms, or other areas within the work environment. Reaching may be required involving the ability to move arms in any direction. Office equipment, such as a computer and telephone, will be used requiring the ability to manipulate a keyboard, mouse, and/or keypad. The ability to decipher a computer screen or written documents is necessary. The ability to express or exchange ideas; impart information to clients, coworkers, or the public; or to convey detailed or important instructions; is required. The ability to receive and understand detailed information shared through oral or written communication is required.

Compensation & Benefits

The Senior Marketing & Insights Analystr position pay range is $75,000 - $80,000 annually.

Full‐time associates are eligible for our benefits package:

• Medical

• Dental

• Vision

• 401(k) plan

• Company paid life insurance

• Short and Long-term disability insurance

• Company paid vacation, paid leave and holidays

This position will remain open until a qualified applicant is hired.

Equal Opportunity Employer/Disabled/Veterans

Academy Bank and Armed Forces Bank provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, protected veteran status, disability. Academy Bank and Armed Forces Bank provides affirmative action data on protected veteran status or disability. If you need an accommodation for any part of the employment process, please email [email protected]