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Senior Brand Creative Manager

thatgamecompany

Bridgwater, England, United KingdomFull-timeNo compensation foundPosted 1mo agoVerified open 5 days ago
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At a glance

Compensation
No compensation found
Location
Bridgwater, England, United Kingdom
Schedule
Full-time
Work Authorization
Not specified

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

thatgamecompany is hiring a Senior Brand Creative Manager. The Senior Brand Creative Manager will lead the ideation, scriptwriting, and production of visual assets for overseas markets, including brand videos and user acquisition creatives. This role involves formulating tailored creative strategies, maintaining global aesthetic standards, and collaborating with designers and vendors. The manager will also analyze performance metrics to optimize creative output.

Key focus areas include Ideate, scriptwrite, and produce visual assets across overseas markets, Formulate customized creative strategies aligned with seasonal themes or IP collaborations, and Maintain premium international aesthetic standards for all deliverables.

Successful candidates bring 5+ Years Gaming Video Experience, Professional Chinese Proficiency, and Professional English Proficiency. Important skills include Ideation, Scriptwriting, Production Of Visual Assets, Formulate Customized Creative Strategies, Maintain Premium International Aesthetic Standards, and Control Color Grading. Preferred (not required): Motion Graphics, 2D Animation, Global Pop Culture, and Anime/Manga IPs.

Skills & qualifications

RequiredNice to have

Skills

IdeationScriptwritingProduction of Visual AssetsFormulate Customized Creative StrategiesMaintain Premium International Aesthetic StandardsControl Color GradingMusic TheoryPacingVisual SophisticationCollaborationVendor ManagementTranslate Creative Intent Into Design BriefsData-Driven OptimizationAnalyze Full-Funnel Performance MetricsLogical ReasoningDiagnose Creative FatigueDeploy Systematic Iteration and Optimization PlansEmpathize With Emotional Pain PointsAfter EffectsAdobe Premiere ProVFX PluginsCinematic Lens LanguageArtistic ExpressionStrategic ThinkingProvide Robust Logical Frameworks for Creative PitchBalancing Brand Identity and UA Acquisition EfficiencyChineseEnglishMotion Graphics2D AnimationGlobal Pop CultureAnime/Manga IPsVirtual YouTuber EcosystemJapanese

Qualifications

5+ Years Overseas Gaming Brand Video Production ExperienceProfessional Portfolio or Showcase LinkBachelor's in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or Related Fields

Full job description

Job Description

  1. Creative Strategy & Production: Responsible for the ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA (User Acquisition) performance ad creatives, community UGC (User-Generated Content) viral hooks, and app store visual storefronts (App Store / Google Play).

  2. Tailored Audience Campaigns: Formulate customized creative strategies aligned with seasonal themes or IP collaborations (leveraging tags such as Art, Female-oriented, Hardcore Competitive, etc.) to deliver high emotional resonance and precise visual positioning for diverse target demographics.

  3. Global Aesthetic Excellence: Maintain premium international aesthetic standards; strictly control color grading, composition, pacing, and visual sophistication to ensure deliverables resonate with local cultural sensibilities while firmly rejecting low-brow, low-quality, or formulaic user acquisition tropes.

  4. Cross-Functional & Vendor Management**: Guide and collaborate with visual designers, 3D/video editors, and external vendors to execute creative concepts efficiently and at high quality; translate creative intent into structured, logical design briefs for production teams.

  5. Data-Driven Optimization: Routinely analyze full-funnel performance metrics (e.g., CPM, retention rates, CTR, CVR) with strong logical reasoning; agilely diagnose creative fatigue or friction points based on data, and rapidly deploy systematic iteration and optimization plans.

Job Requirements

  1. Industry Experience: 5+ years of experience in overseas gaming brand video production, with a deep capacity to empathize with the emotional pain points, subcultures, and nuances of players across different global regions.

  2. Technical Mastery & Cinematography: Highly proficient in video editing software such as After Effects and Premiere Pro, with the ability to skillfully utilize VFX plugins; expertise in Motion Graphics (MG) and 2D animation is highly preferred. Masterful command of cinematic lens language, pacing, and artistic expression.

  3. Strategic Thinking: Capable of providing robust logical frameworks for every creative pitch (e.g., justifying why specific visual metaphors or editing rhythms are utilized), expertly balancing the intersection of "brand identity" and "UA acquisition efficiency."

  4. Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields is preferred. Strong passion for and deep understanding of global pop culture, anime/manga IPs, or the Virtual YouTuber (VTuber) ecosystem is a significant plus.

  5. Language Skills: Professional working proficiency in Chinese and English is required; fluency in Japanese as a working language is a highly valued plus.

  6. Portfolio: A professional portfolio or a link to your showcase is required upon application.

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