Digital Marketing Coordinator

Title: Digital Marketing Coordinator

Employee Status: Regular Full Time

Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

FLSA Status: Non-Exempt

Job Overview:

Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing digital marketing activities that support the organization's overall brand positioning, consumer engagement, and market presence across email, SMS, website, and mobile channels.

Essential Functions:

• Craft compelling, effective SMS and email marketing communications

• Maintain digital marketing content calendars

• Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more

• Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments

• Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

Qualifications and Education Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Prior experience in digital marketing, email marketing, website management, customer engagement, or a related discipline preferred.

Skills Proficiency:

• Experience with digital marketing platforms and customer engagement tools.

• Familiarity with website management and digital content best practices.

• Basic understanding of digital campaign execution and performance measurement.

Preferred Skills and Experience:

• Experience with short-form, action-oriented copywriting, including SMS, push notifications, email marketing, and other digital communication channels.

• Experience managing website content, updates, and digital customer experiences.

• Experience supporting and executing customer communication campaigns across email, SMS, website, mobile app, or similar digital marketing channels.

• Excellent verbal and written communication skills, with the ability to communicate effectively with customers in an appropriate brand voice.

• Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct.

• Strategic thinking skills, with the ability to develop ideas into actions that drive business results.

• Curious and resourceful self-starter with the ability to solve problems and seek out new information.

• Works effectively with colleagues at varying levels and can tailor communication style based on audience and seniority.

• Comfortable working independently and navigating ambiguity.

• Knowledge of thoroughbred racing is a plus, though not required.

Summary of Physical Requirements and Work Environment:

This position is primarily sedentary and performed in an office or hybrid work environment. The role requires prolonged periods of computer use, including frequent keyboard and mouse activity, and regular communication via email, phone, and virtual meeting platforms.

Pay Range / Salary: $23.88 - $28.94