
Business Development Specialist
Athens, GAFull-timePosted 3mo agoSeen in employer's feed 2 days ago
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Job overview
IMI Industrial Services Group is hiring a Business Development Specialist. The Business Development Specialist at IMI Industrial Services Group supports revenue growth, new customer acquisition, and market expansion for fabrication and industrial field services. This role involves prospecting, pipeline development, customer engagement, and sales execution, while also contributing to brand positioning and marketing initiatives. The specialist will work closely with sales and leadership to align customer needs with company capabilities.
Key focus areas include Generate and qualify new sales leads through various methods, Support outside sales and leadership with pipeline development, and Participate in customer meetings, job walks, and site visits.
Successful candidates bring Bachelor's Degree Business, B2B Sales Experience, and Travel Up To 50% Required. Important skills include Prospecting, Pipeline Development, Customer Engagement, Sales Execution, Brand Positioning, and Marketing Initiatives.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
About Us
IMI Industrial Services Group is a full service, total solutions, industrial contractor. Established in 1988 in Watkinsville, Georgia, IMI has over 30 years of success in the Industrial construction industry. We have three satellite offices in Augusta, Covington, and Winder, GA. IMI supports manufacturers throughout most of the Southeast and we are expanding rapidly; big enough to have all the necessary resources, but small enough to give genuinely helpful personalized attention to everyone who puts their trust in us.
Why IMI?
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Safety, Integrity, Quality, and Production will always be met at IMI.
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We have maintained steady growth and continually strive to advance.
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Founded on family values and principles.
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Focused on work/life balance.
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Rewards:
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Competitive salary packages
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Healthcare benefits
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PTO plans
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401k with company match
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Employee Referral Program
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Tuition Reimbursement Program
Job Summary
IMI is seeking a full-time sales-driven Business Development Specialist local to the Athens, GA area.
Essential Functions
The Business Development Specialist will be responsible for actively supporting revenue growth, new customer acquisition, and market expansion across fabrication and industrial field services. This role emphasizes prospecting, pipeline development, customer engagement, and sales execution, while supporting brand positioning and marketing initiatives.
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Generate and qualify new sales leads through prospecting, market research, cold outreach, trade shows, and industry networking.
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Support outside sales and leadership with pipeline development, CRM management, and opportunity tracking.
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Participate in customer meetings, job walks, and site visits to identify project opportunities.
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Assist with preparation of proposals, bids, sales presentations, and qualification packages.
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Conduct market and competitor research to identify target accounts and growth opportunities.
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Coordinate with operations, estimating, and leadership to align customer needs with IMI capabilities.
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Support trade shows, conferences, and client events as sales and relationship-building tools.
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Maintain and update sales collateral, digital content, and customer-facing materials. Support business development initiatives through lead generation, market research, and customer outreach.
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Strengthening IMI's brand presence across digital platforms, trade publications, and industry channels.
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Plan and execute trade shows, conferences, client events, and community outreach initiatives.
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Manage website content, social media, email marketing, and promotional materials.
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Coordinate closely with sales, operations, and leadership to align messaging with capabilities.
Education and Experience
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Bachelor's degree in Business, Marketing, Communications, or a related field.
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Experience in B2B sales, business development, or sales support (industrial or construction preferred).
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Demonstrated ability to prospect, initiate customer conversations, and support deal progression.
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Strong verbal, written, and interpersonal communication skills with a professional, customer-facing presence.
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Proficiency with CRM systems, sales tracking tools, and Microsoft Office.
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Self-motivated, goal-oriented, and comfortable supporting revenue targets and growth initiatives.
Work Environment/Physical Demands
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Stand or walk for long periods of time, including jobsite visits.
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Manual dexterity needed for repetitive tasks and operating standard office equipment.
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Ability to lift and carry up to 25lbs, occasionally more with assistance.
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Willingness to travel up to 50% to fabrication shops, jobsites, customer offices, and industry events.
IMI maintains a Drug-Free Workplace in compliance with federal/state regulations. Employees are prohibited from using or possessing illegal drugs or alcohol on duty. This position is subject to pre-employment, reasonable suspicion, and random drug testing.
IMI Industrial Services Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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