Graduate Assistant - Digital Marketing Assistant FY27

Title Information

Assistantship TitleGraduate Assistant

Job Class Code10096

FLSAExempt

Minimum Qualifications

1. Must be admitted to a graduate degree program.

2. Must be in good academic standing

3. Be registered full-time for the respective semester – nine (9) semester credit hours during the fall semester, nine (9) semester credit hours during the spring semester, or three (3) semester credit hours during the summer session or be registered in the required number of semester credit hours to fulfill the only remaining requirements of the degree plan.

Position Information

Posting NumberA1430

Working TitleGraduate Assistant - Digital Marketing Assistant FY27

LocationEdinburg, Texas

CollegeN/A

DepartmentUniversity Marketing and Communications

DivisionDivision of President

FTE

Scope of Job

Seeking an innovative and proactive Graduate Assistant to enhance our digital marketing and advertising efforts across multiple platforms. In this role, you will focus on creating and managing video content as well as supporting broader digital marketing campaigns. This includes executing and optimizing digital advertising campaigns on platforms such as Meta Ads, developing targeted content strategies, and driving engagement through effective audience interaction. The ideal candidate is passionate about digital marketing, adept in video storytelling, and eager to leverage the latest technologies and trends to achieve outstanding marketing results.

Digital Marketing Campaigns: Assist in the planning and execution of digital marketing campaigns that leverage video content to drive engagement and meet strategic objectives. Participate in brainstorming sessions and contribute creative ideas.

Digital Advertising Support:Assist in managing and optimizing digital advertising campaigns on Meta Ads. This includes updating ad copy, refining audience targeting, and enhancing creative elements to improve campaign performance and ROI .

Video Content Creation:Develop and produce engaging video content tailored for various social media platforms, including but not limited to Instagram, Facebook, and YouTube. This includes conceptualizing ideas, filming, and post-production editing.

Social Media Support:Collaborate with the digital marketing team to schedule and optimize the distribution of video content across social media channels. Monitor engagement and analytics to gauge content performance and suggest improvements.

Research and Trends:Stay up-to-date with the latest trends in video content and social media marketing to propose innovative ideas that can elevate our brand’s digital presence.

Discipline Specific Required Qualifications

Education: Currently enrolled in a Master of Business Administration Program, Master of Arts in Communication or a related field.

Digital Marketing Skills:Demonstrable experience with digital marketing strategies, including PPC or social media marketing. Familiarity with digital marketing platforms, particularly Meta Ads, and an understanding of campaign management and optimization.

Social Media Content Creation:Proven experience creating and managing content across multiple social media platforms (e.g., Facebook, Instagram, YouTube). Ability to create visually appealing and engaging content that is tailored to specific platforms and audiences. Must be comfortable with being on camera.

Analytical Skills:Ability to analyze campaign performance data to understand effectiveness, ROI , and areas for improvement.

Communication Skills:Excellent verbal and written communication skills, capable of crafting engaging content and communicating complex ideas clearly.

Organizational Skills:Strong planning and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications

Video Production:Experience in video production and editing, proficient with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and understanding of video content strategies for social media. Knowledge of graphic design tools like Adobe Photoshop and After Effects is a plus.

Technical Skills:Competency in using digital marketing tools such as Google Analytics, CRM software, and content management systems.

Salary

Number of Vacancies1

Desired Start Date09/01/2026

Posting Detail Information

EEO Statement

It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the Civil Rights Act of 1964, the Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment. We encourage women, minorities and differently abled persons to apply for employment positions of interest.

Open Date07/14/2026

Special Instructions to Applicants

Dear Applicant,

Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

Date of Birth

Social Security Number

Gender

Ethnicity/Race

Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission.

The University of Texas Rio Grande Valley reserves the right to discontinue accepting applications prior to the stated close date of this position, after meeting the posting requirement of three (3) calendar days.

Quick Linkhttps://careers.utrgv.edu/postings/51802

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Resume

Optional Documents

• Cover Letter/Letter of Application

• Unofficial Transcripts

• Certifications and Licenses

• Training Certificates

• List of 3 References