Director I, Video Production (Hybrid)

Director I, Video Production (Hybrid)

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Director I, Video Production (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

This role is responsible for the planning, and execution of patient-focused video content aligned with advancing organizational mission. This role oversees the end-to-end video production from concept through delivery, including creative development, scripting, budgeting, scheduling, and distribution across multiple digital distribution channels. This role collaborates with internal stakeholders and external vendors to translate healthcare information into compelling visual content, while leveraging performance metrics, platform insights, and industry trends to optimize reach.

RESPONSIBILITIES:

Video Production and Distribution

• Lead the planning and execution of patient-focused video content that engages and inspires consumer audiences while advancing the organization's mission and brand.

• Contributes to the overall video and production strategy.

• Manage large-scale video productions from concept through final delivery, coordinating shoots across multiple geographic locations while ensuring consistent quality, messaging, and production standards.

• Direct all aspects of patient focused video production, including creative development, scripting, budgeting, scheduling, talent coordination, production, post-production, and content distribution.

• Oversee the development and production of compelling video content across multiple distribution channels, including YouTube, social media platforms, websites, streaming services, and other digital media outlets.

• Develop content strategies tailored to platform-specific audience behaviors, leveraging deep knowledge of YouTube, Instagram, Facebook, TikTok, LinkedIn, and emerging digital channels.

• Partner with physicians, subject matter experts, marketing teams, and organizational leadership to translate complex healthcare information into engaging, accessible, and patient-centered storytelling.

Workflows and Operations

• Build and maintain relationships with external production companies, freelance talent, agencies, and vendors; negotiate contracts and oversee partner performance to ensure projects are delivered on time and within budget.

• Analyze content performance metrics and audience engagement data to optimize creative approaches, improve reach, and maximize impact across distribution platforms.

• Establish and enforce production workflows, quality standards, and brand guidelines to ensure consistency across all video content.Stay current on industry trends, audience preferences, video technologies, platform algorithms, and emerging content formats to drive innovation and continuous improvement.

Staff Management

• Lead, mentor, and provide management oversight for staff.

• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.

• Responsible for developing staff knowledge and skills to support career development.

May include other responsibilities as assigned

REQUIREMENTS:

• Bachelor’s degree required.

• Minimum 10+ years of progressive experience in video production, digital content creation, or media leadership roles.

• 3+ years of experience in people management required; able to attract and develop talent.

• Demonstrated success producing engaging and entertaining video content for diverse digital audiences across YouTube and major social media platforms.

• Proven experience managing complex, multi-location video productions with multiple stakeholders and competing priorities.

• Proven success coordinating and overseeing external production partners, agencies, and vendors.

• Deep understanding of video distribution platforms, audience engagement strategies, platform-specific content formats, and performance analytics.

• Demonstrated experience in optimizing sites and features for search (SEO) and experience implementing tracking code for Google analytics preferred.

• Experience in storyboarding, scripting, on-location and in-studio video production (camera, lighting, audio, directing subjects, etc.), sound design and audio recording, Adobe

• Creative Suite (Photoshop, Premiere, Audition, After Effects, etc) preferred.

• Strong leadership, project management, communication, and budget management skills.

• Experience in healthcare, patient education, membership organizations, or mission-driven content environments is preferred.

• Some travel required.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $128,906 - $169,241. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here. (https://www.ama-assn.org/about/ama-career-opportunities/thrive-and-grow-your-career-professional-development-ama)

We are an equal opportunity employer, committed to diversity in our workforce . All qualified applicants will receive consideration for employment . As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION