Marketing Manager

Job Description

Job Overview-->

Insight Global’s client is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, lead generation, and overall business growth.

This role will be instrumental in supporting expansion into home improvement and energy efficiency services, including solar, HVAC, water heating, roofing, electrical upgrades, EV charging, and other residential solutions. This is a project-based contract position focused on building and strengthening the organization’s marketing foundation. The ideal candidate will take ownership of marketing strategy, improve digital performance, enhance website presence, and implement scalable systems and processes.

This is estimated to be a 4-6-month contract with the potential for extension.

Day-to-Day Responsibilities-->

Develop and execute marketing strategies aligned with business growth goals

Improve website SEO performance and overall digital presence

Run, manage, and optimize digital advertising campaigns across platforms such as Meta, Google Ads, and YouTube

Manage and maintain social media channels to drive engagement and brand awareness

Create weekly content, campaign ideas, and marketing initiatives

Execute email marketing campaigns and automate customer communication journeys

Analyze campaign and marketing performance data and adjust strategies accordingly

Leverage AI tools to enhance marketing efficiency, content creation, and campaign execution

Lead website updates including landing page creation, content optimization, and user experience improvements

Collaborate with internal stakeholders across leadership, sales, and operations to align marketing efforts

Manage multiple projects simultaneously while meeting deadlines and delivering results

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5+ years of hands-on experience in digital marketing with a focus on performance and lead generation

Proven track record of driving growth through marketing campaigns and strategies

Experience marketing to contractor, construction, or similar service-based industries

Ability to independently build, execute, and scale marketing strategies

Experience leveraging AI tools within marketing workflows for efficiency and optimization

Proficiency in managing paid advertising campaigns across Google and social media platforms

Strong analytical skills with the ability to interpret performance data and make actionable recommendations

Experience with local SEO strategies and Google Business Profile optimization

Familiarity with Meta Ads and other paid acquisition channels n/a