Senior Google Ads Media Buyer

About the Role

We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.

You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.

What You'll Do

• Plan, launch, and optimize campaigns across:

• Google Search

• Performance Max

• Display

• YouTube Ads

• Scale campaigns from testing to high 6-figure / 7-figure monthly spend

• Maintain and improve CPL targets while increasing lead volume

• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)

• Analyze performance data daily and make rapid optimization decisions

• Own keyword strategy, including:

• Keyword research and match-type structuring

• Negative keyword management

• Search query mining for new opportunities

• Manage bid strategy, budget allocation, and account/campaign structure

• Collaborate closely with landing page designers and copywriters to:

• Develop new ad copy and asset variations

• Test ad copy, extensions, and assets at scale

• Identify and scale winning ad groups

• Continuously test and optimize:

• Ad copy, assets, and offers

• Audience signals and targeting layers

• Landing pages and funnels

• Implement and manage tracking systems:

• Google Tag Manager, Conversion tracking, Enhanced Conversions

• Offline conversion imports

• CRM integrations

What We're Looking For

• 5+ years experience in Google Ads media buying (direct response focus)

• Proven track record scaling campaigns to $500K–$1M+ monthly spend

• Deep expertise in:

• Google Ads (Search, PMax, Display) — required

• YouTube Ads — strongly preferred

• Experience in one or more of:

• Mortgage

• Solar

• Insurance

• Home services

• Strong understanding of:

• CPL optimization

• Funnel metrics (CTR, CVR, CPA, LTV)

• Bid strategy and Smart Bidding frameworks

• Ability to work closely with creative/landing page teams and guide direction based on performance

• Experience with lead generation funnels + CRM systems

• Strong analytical mindset and fast decision-making ability

What Success Looks Like

• You can consistently scale Google Ads campaigns profitably

• You hit or beat target CPLs while increasing volume

• You identify and scale winning keywords/ad groups quickly

• You bring structure and predictability to lead generation

Compensation

• Competitive base + performance-based bonuses tied to:

• Lead volume

• CPL targets

• Campaign profitability

• Comprehensive healthcare coverage - Medical, Dental and Vision

• Paid vacation

• Paid sick and mental health days

• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits

• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Powered by JazzHR