Head of Brand

About the Role We are looking for a brand builder not a brand manager. Someone who can take a consumer insight and turn it into a brand that people feel something about. You will own a brand end-to-end at Meolaa, from positioning and product to packaging, content, and commercial performance. This is a P&L role as much as it is a creative one. You will be expected to think like a founder, move like an operator, and obsess like a consumer.

What You'll Own Brand Strategy & Positioning

Own the brand's identity, voice, and long-term positioning in the market Translate consumer insights into sharp, differentiated brand narratives Define and protect the brand's whitespace what it stands for and what it doesn't Lead packaging, design, and product brief development in collaboration with creative and category teams

P&L & Commercial Ownership

Own the brand P&L revenue, margins, and contribution Drive pricing strategy, discount governance, and promotional planning Work closely with the Finance team on unit economics, AOP, and monthly performance tracking Identify growth levers and allocate resources to maximise ROI across channels

Product & Category

Lead new product development and launch end-to-end from brief to shelf Identify category whitespace and build a pipeline of innovation Own the product portfolio architecture what to build, what to scale, what to kill

Go-to-Market & Growth

Partner with the Growth and Performance teams to drive acquisition, retention, and repeat Own the brand's presence across e-commerce marketplaces, D2C website, and emerging channels Lead content strategy and campaign development ensure every touchpoint is on-brand and on-brief

Consumer & Market Intelligence

Stay deeply connected to the consumer qualitative and quantitative Track competitive landscape, emerging trends, and category shifts Use data to make decisions, not just to report on them

Who You Are

7–12 years of experience in brand management, with strong exposure to D2C, FMCG, or consumer startups Has built or scaled a brand from early stage not just managed a mature one Strong creative sensibility combined with sharp commercial instincts Comfortable owning a P&L and having hard conversations about performance Has worked across product, marketing, and growth not siloed in one function Excellent communication can write a brand brief as confidently as a business case High ownership, builder mindset, low need for hand-holding

Why This Role

Full ownership of a brand from day one Work directly with the Founders on strategy and portfolio decisions Opportunity to build something that genuinely stands for something Competitive compensation with meaningful upside as the brand scales