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Marketing Manager

Insight Global

Charlotte, NCJobSeen 1 day agoSeen in employer's feed 1 day ago

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At a glance

Compensation
No compensation found
Location
Charlotte, NC
Work Authorization
Not specified

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Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

The employer seeks a Marketing Manager, Agency & Demand Generation to lead integrated B2B marketing programs that drive awareness, engagement, lead generation, and revenue growth, acting as the primary liaison with external agencies and collaborating with sales, operations, analytics, and leadership.

Skills & qualifications

RequiredNice to have

Skills

B2B MarketingDemand GenerationAgency ManagementCampaign ManagementMarketing AnalyticsBudget AdministrationCross-Functional CollaborationCommercial AcumenCommunicationProject ManagementStakeholder ManagementAnalytical MindsetSalesforceMarketing Automation PlatformsDigital Marketing Tools

Qualifications

Bachelor's Degree in Marketing or Related Field5+ Years B2B Marketing Experience

Full job description

Job Description

An employer is looking for a Marketing Manager, Agency & Demand Generation to lead the execution of integrated B2B marketing programs that drive awareness, engagement, lead generation, and revenue growth.

This role serves as the primary point of contact for our external marketing agency and is responsible for managing campaign execution across digital, content, email, events, sales support, and field marketing initiatives. Working closely with Sales, Commercial Operations, Analytics, and executive leadership, this individual will help translate business priorities into measurable marketing programs that support growth objectives.

The ideal candidate is an organized and data-driven marketing professional who thrives in a fast-paced environment, effectively manages multiple priorities, and understands how to connect marketing activities to business outcomes.

Skills and Requirements

Bachelor’s degree in marketing, Communications, Business, or a related field.

  • 5+ years of B2B marketing experience in a complex business environment.

  • Experience managing external agencies, marketing vendors, or multiple service providers.

  • Strong demand generation and campaign execution experience.

  • Demonstrated success developing and executing integrated marketing programs.

  • Experience working closely with sales organizations to support revenue growth.

  • Strong project management, budgeting, and stakeholder management skills.

  • Analytical mindset with the ability to interpret campaign performance and marketing ROI data.

  • Excellent written, verbal, and presentation communication skills.

B2B Marketing Strategy & Execution

  • Demand Generation

  • Agency & Vendor Management

  • Campaign Management

  • Marketing Analytics

  • Budget Administration

  • Cross-Functional Collaboration

  • Commercial Acumen

  • Communication & Influence Experience within telecommunications, fiber, technology, managed services, cybersecurity, SaaS, infrastructure, or related industries.

  • Familiarity with Salesforce, marketing automation platforms, campaign analytics, and digital marketing tools.

  • Experience supporting field sales organizations and regional marketing initiatives.

  • Knowledge of lead attribution, pipeline reporting, and revenue marketing concepts.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

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