SOCIAL MEDIA AND ADVERTISING SPECIALIST

Active - Non Union Salary full-time

Saratoga Springs, NY, US

Salary Range: $62,000.00 To $65,000.00 Annually

Do you thrive in a fast-paced & exciting environment? Do you have a passion for bringing joy to others? Do you want to be part of a company that not only cares for and uplifts their team members but also the community around them? Then Saratoga Casino Hotel may be the place for you! We offer highly competitive benefits and wages, opportunities for career growth, all in a fun & unique working environment.

About Us:

As the premier entertainment destination for the Capital Region, Saratoga Casino Hotel consistently strives to fulfil one promise to all of our guests, “To create special experiences one guest at a time.” If you would like to be part of the amazing team of people it takes to fulfil this special promise, Saratoga Casino Hotel welcomes you to apply!

Your Role:

Our successful Social Media and Advertising Specialist promotes outstanding relations with all guests and fellow Team Members by providing service in a friendly, swift, and responsible manner. They thrive in a team based environment where everyone consistently uplifts and supports each other through detail oriented work and regularly doing what it takes to ensure all necessary work is completed. This role will focus on the following:

• Developing and executing the company's social media strategy to align with the overall business goals, enhance brand awareness, engage with the audience, and drive business objectives.

• Creating and curating content, managing social media campaigns, analyzing performance, and staying up-to-date on social media trends.

• Develop social media calendar and schedule content to ensure consistent and timely posting.

• Responding to comments, messages, and mentions, as well as fostering a positive and engaging online community.

• Identifying and engaging with influencers and key stakeholders to expand reach and influence.

• Assisting the Corporate Director of Marketing with developing overall advertising strategies for all properties.

• Working closely with Corporate Director of Marketing and company advertising agency to develop advertising plans to reach target audiences, ensuring consistent brand messaging across all channels.

• Collaborates with the company advertising agency to ensure effective coordination and implementations of all advertising initiatives.

• Acting as the company Media Relations contact and be responsible for communicating all information with the press. Includes writing and distributing press releases, talking points, coordinating media events, adhering to the company’s publicity program policies and maintaining the media distribution database.

• Building and maintaining relationships with journalists, bloggers, and influencers, assists with media outreach, and tracking media coverage.

• Responsible for company reputation management. Includes monitoring and updating Google venue pages, responding to reviews as necessary and providing feedback to necessary departments

• Responsible for content management of company web listings on external pages, including TripAdvisor and OTAs

• Responding to incoming guest/public inquiries and complaints. Requires knowledge in all areas of property events and policies.

Keys to Success in this Role:

The candidate for this position will exhibit creativity through communication. The ideal candidate will possess the following:

• Bachelor's Degree in Marketing, Communications or related field

• Three (3) years experience in digital markings, social media or advertising

• Strong written and verbal communication skills

• Ability to manage multiple projects simultaneously with strong attention to detail

Why Saratoga Casino Hotel?

• Competitive Medical, Dental, & Vision Insurance

• Vacation & Sick Time That Promote Work/Life Balance

• Company Paid Life Insurance

• 401(k) with 4% Match

• Free Employee Assistance Program

• Robust Employee Recognition Program

• $20.00 YMCA Memberships.

• Local and National Discount Programs Through EAP & Tickets@Work

• STASH Hotel Partner Program Offering $69 per Night Hotel Across North and South America.

• Unlimited growth potential

• Delicious FREE Meals in Our Team Dining Facility