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Marketing Database Specialist

Bally's Corporation

Black Hawk, COFull-time$25/hrPosted 2 days agoStill listed 2 days ago

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At a glance

Compensation
$25/hr
Location
Black Hawk, CO
Schedule
Full-time
Work Authorization
Not specified

Olive lists jobs from US employers, including remote roles you can work from the United States.

Job overview

The Marketing Database Specialist maintains casino marketing and player tracking databases, builds and validates segmented guest lists, extracts and analyzes player data, prepares performance reports, supports campaign analysis, audits data for compliance, and ensures data quality and security in line with gaming regulations.

Skills & qualifications

RequiredNice to have

Skills

Data IntegrityData ConfidentialityDatabase SecurityGuest List SegmentationData ExtractionData AnalysisReport PreparationCampaign AuditDatabase HygieneData Discrepancy Research

Full job description

Responsibilities:

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.

• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.

• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.

• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.

• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.

• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.

• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.

• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.

• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.

• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.

• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour

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