Senior SEM And Paid Media Specialist - Maternity Cover

Senior SEM And Paid Media Specialist - Maternity Cover

Digital Marketing Hybrid Remote , Sofia, Bulgaria

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We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as aSenior SEM & Paid Media Specialistin our DX Demand Generation organization and help us do what we do best: propelling business forward.

We are looking for a Senior SEM & Paid Media Specialist to join our team in a maternity cover role. This is an opportunity for a growth-oriented marketer who combines deep paid media expertise with an AI-first mindset. The ideal candidate can translate business objectives into scalable acquisition strategies, leverage AI-powered capabilities to enhance campaign performance and operational efficiency, and continuously optimize audiences, creative, bidding, and measurement to drive pipeline growth, revenue impact, and long-term business success in a fast-changing technology market.

Please note that this is a maternity cover role with a duration approx. 1-2 years.

In this role, you will:

• Own the strategy, planning and execution of data-driven SEM and Paid Media campaigns across Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, and other relevant channels.

• Translate business objectives into channel strategies, audience plans and budget allocation models.

• Be responsible for in-depth analysis, optimizations, reporting and results of digital paid media campaigns.

• Develop and manage strategic partnerships with premium media vendors, leveraging their capabilities, insights, and opportunities to maximize campaign performance and business impact

• Design, execute, and evaluate A/B tests across audiences, messaging, creative assets, landing pages and user experiences.

• Maintain ownership of campaign budgets and ensure efficient allocation of investment across regions, products, and channels.

• Partner closely with Product Marketing, Strategic Awareness, Digital Analytics, Web and

• Design teams to maximize campaign impact and business results.

• Present performance insights, recommendations, and business impact to stakeholders and leadership.

• Stay current on platform innovations, industry trends, and emerging technologies, including AI-powered capabilities, to improve performance and efficiency.

• Leverage AI across the paid media lifecycle to enhance campaign performance and operational efficiency, from audience research and creative testing to budget optimization, reporting automation, and data-driven decision-making, while applying strong human judgment, data validation, and business accountability.

Your background:

• Proven track record of driving growth through large volume and high-budget SEM, premium media buying, Google Ads and paid social media campaigns

• 4+ years of digital marketing experience and 3+ years of deep, hands-on digital paid media marketing experience

• Experience with Google Ads, Meta, LinkedIn and premium media buying is a must

• Intermediate to advanced knowledge of Google Analytics (GA4)

• Experience marketing B2B software, SaaS, technology products, or developer-focused solutions is highly desirable.

• Experience working with Salesforce

• Curiosity, ownership mindset, self-drive and attention to detail

• Ability to thrive in a fast-paced, evolving environment, demonstrating agility and adaptability in responding to changing business priorities, market conditions, and growth opportunities.

What we offer in return is the opportunity to elevate your game and to also enjoy: Compensation

• Generous remuneration package

• Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

• 30 days paid annual vacation

• An extra day off for your birthday

• 2 additional days off for volunteering

• Premium healthcare and dental care coverage

• Additional pension insurance

• Well-equipped gym on-site with CrossFit equipment and a climbing wall

• Co-funded Multisport card

• Flexible working hours and generous work-from-home allowance

• Free underground parking with a designated space for bikes and electric scooters

And most importantly a great company culture with wonderful colleagues to learn from and collaborate with!

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!