Digital Activation & ​ Go-To-Market Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Digital Activation & Go-To-Market Lead

Business Impact

Empowering our growers to unlock the full potential of our seed and crop protection products is a core part of our mission at Bayer Crop Science. To enable this, we’re leveraging the vast datasets from R&D and FieldView to develop field-specific digital experiences, capabilities, and insights. We’re looking for a collaborative, creative, and results-oriented individual to drive the development and implementation of activation and go-to-market strategies for the digital experiences being deployed within our DEKLAB, Asgrow, & Deltapine (DAD) brands.

YOUR TASKS AND RESPONSIBILITIES:

Serve As The Primary Partner Between DAD Brands & Digital Farming Solutions

• Serve as the digital champion within the DAD brand teams, fostering development of strategies that leverage digital agronomic capabilities to unlock new & incremental value for our growers, dealers, and BCS business.

• Drive integration of digital experience to help elevate the agronomic experience for DAD brand farmers, advisors, and customer-facing squads.

• Cultivate an understanding of current and forthcoming digital capabilities across commercial stakeholders.

• Identify opportunities for the development of novel / enhanced digital capabilities that further the brand strategy.

• Serve as the connective tissue between brands and digital capability development teams.

Drive Digital Experience Activation & Go-To-Market Activities For the DAD Brands

• Translate strategic marketing priorities into actionable communication plans, campaigns, content, and customer experiences.

• Design and implement campaigns to foster adoption and sustained engagement with digital experiences as a fully-integrated aspect of the DAD brand experience, keeping in mind customer segmentation implications.

• Lead the development of messaging frameworks, positioning documents, and customer-facing content to support go-to-market activities. Provide coaching to agency partners and content specialists to ensure content is aligned to go-to-market strategies and brand standards.

• Leverage customer insights and data to inform communication strategies, audience segmentation, personalization, and channel selection.

• Establish appropriate measures of success for communications and campaigns. Partner with analytics teams to evaluate campaign and customer engagement performance. Partner with brands and digital experience teams to pivot go-to-market & engagement strategies where appropriate

• Ensure messaging is consistent across customer touchpoints while allowing for personalization and local market relevance.

• Develop communications and tools that enable Sales and field teams to effectively activate marketing strategies with customers.

Operational Excellence

• Ensure campaigns are delivered on time, within budget, and aligned with established business and brand objectives.

• Identify opportunities to improve processes and increase efficiency across marketing communications activities.

• Support the development of a holistic activation & go-to-market plan that incorporates efforts across NA-ANZ commercial brands & DNV initiatives.

• Serve as the voice of the DNV Farmer Experience squad within the DNV Activation & Go-To-Market work team.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• A bachelor's degree in a relevant field such as business, marketing, agriculture, etc.

• Demonstrated ability to thrive & drive results in a highly dynamic environment requiring alignment across multiple stakeholder groups.

• Effective communication skills, with a demonstrated ability to quickly align messaging to stakeholder needs.

• Very strong interpersonal skills and the ability to build and maintain relationships with key internal and external stakeholders.

Preferred Qualifications

• 5+ years experience in sales, marketing, and/or product management.

• 3+ years experience in digital agriculture.

• Deep understanding of either NA-ANZ Commercial go to market strategies

• Deep knowledge of FieldView and digital agriculture landscape.

• Experience working with strategic or enterprise accounts and complex partner ecosystems.

This posting will be available for application until at least October 15, 2026.

Employees can expect to be paid a salary between $120,400-180,600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location: United States : Missouri : Creve Coeur

Division: Crop Science

Reference Code: 890576

Contact Us

Email: [email protected]