Senior Social Media Measurement Analyst

Job Description

A global tech company is looking to bring on a Senior Social Media Measurement Analyst to their Brand Social team for an ongoing contract. In this role you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights. You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data. You are able to interface with stakeholders and agencies to ensure the highest quality output while maintaining and evolving standards set centrally.

Some of the major responsibilities in this role are as follows:

• Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels
• Ensure related tooling is maintained, ad-hoc questions are being answered, regularly present findings to channel leads
• Execute social reporting and measurement for campaigns
• Engage with stakeholders
• Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement
• Track and quantify channel impact on marketing and business goals, uncover what's working for the client’s brand & other brands based on data & thorough understanding of social platforms
• Work with channel owners to develop real-time optimization model to improve content performance & influence strategy
• Conduct ongoing analysis to understand how social content performs with platform target audiences
• Participate in Brand Safety reporting workstreams
• Deal directly with stakeholders and agency partners to ensure highest quality output

Skills and Requirements

A global tech company is looking to bring on a Senior Social Media Measurement Analyst to their Brand Social team for an ongoing contract. In this role you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights. You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data. You are able to interface with stakeholders and agencies to ensure the highest quality output while maintaining and evolving standards set centrally.

Some of the major responsibilities in this role are as follows:

• Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels
• Ensure related tooling is maintained, ad-hoc questions are being answered, regularly present findings to channel leads
• Execute social reporting and measurement for campaigns
• Engage with stakeholders
• Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement
• Track and quantify channel impact on marketing and business goals, uncover what's working for the client’s brand & other brands based on data & thorough understanding of social platforms
• Work with channel owners to develop real-time optimization model to improve content performance & influence strategy
• Conduct ongoing analysis to understand how social content performs with platform target audiences
• Participate in Brand Safety reporting workstreams
• Deal directly with stakeholders and agency partners to ensure highest quality output

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].