Paid Media Analyst - INTL - Brazil

Job Description

Insight Global is looking for a Paid Media Analyst to partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and other digital channels. This role focuses on analyzing spend efficiency, revenue impact, and key performance drivers to inform budget allocation and optimization decisions, while building and maintaining dashboards and visualizations that clearly communicate trends, insights, and recommendations. The analyst will design and run A/B tests and marketing experiments, perform deep‑dive and ad‑hoc analyses to explain why campaigns are over‑ or under‑performing, and translate complex marketing and sales data into clear, actionable insights for marketers and leadership. This position is hands‑on with data—debugging issues, validating results, and improving data reliability—while regularly reading out results, recommending optimizations, and supporting faster iteration and execution across teams.

Responsibilities:

• Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels
• Design and execute marketing experiments to measure incrementality and campaign impact
• Deliver recurring performance reporting and dashboards that support data‑driven decision‑making
• Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance
• Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms
• Perform hands‑on analytics related to SEM payback modeling and paid channel performance
• Support campaign optimization through data‑backed insights and experimentation results
• Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows

Skills and Requirements

• 4–5+ years of experience in marketing, sales, or business analytics
• Strong, hands‑on SQL skills, including complex queries, joins, window functions, and CTEs
• Data Management: Snowflake preferred, Databricks or Spark accepted
• Direct experience with paid search, paid media, or performance marketing analytics
• Proven ability to independently dig into data and translate marketing questions into analytical approaches
• Experience building dashboards and visualizations with Tableau or Hex strongly preferred; Looker acceptable
• Strong business acumen and clear communication insights to non‑technical stakeholders
• Experience designing and analyzing incrementality tests or marketing experiments
• Familiarity with Salesforce lead and opportunity data
• Experience with modern analytics tooling (Hex, dbt, or similar)
• SaaS product or B2B analytics experience in a large‑scale technology environment

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].