Sales Enablement/Product Marketing Manager

Job Description

Insight Global is seeking a Sales Enablement / Product Marketing Manager for a rapidly growing manufacturing client in the energy and power infrastructure space. This individual will serve as the bridge between product, sales, and marketing, driving product positioning, customer messaging, sales enablement, competitive intelligence, and go-to-market initiatives. The ideal candidate brings both technical/product expertise and strong customer-facing business acumen, helping transform complex technologies into compelling value propositions that support commercial growth across utility and power transmission markets. This individual will be responsible for product positioning, customer messaging, sales enablement, competitive intelligence, and go-to-market initiatives while partnering closely with sales, leadership, and external marketing resources. The ideal candidate combines product or technical knowledge with strong market and customer perspectives and thrives in a fast-paced, hands-on environment. This individual will serve as the bridge between product, sales, and marketing by developing value propositions, customer messaging, and go-to-market strategies that support commercial growth. Responsibilities include market and competitive intelligence, product positioning, sales training, CRM and pipeline support, customer persona development, conference execution, RFP and proposal coordination, and the creation of sales enablement tools and marketing materials. The ideal candidate can translate complex technical concepts into clear business value while supporting both strategic marketing initiatives and day-to-day commercial execution.

Skills and Requirements

5+ years of experience in Product Marketing, Product Management, Sales Enablement, Technical Sales, or a related commercial role Experience within industrial manufacturing, energy, utilities, power infrastructure, or other highly technical industries Hands-on experience with CRM and sales engagement platforms (Salesforce, HubSpot, Monday.com, or similar), including pipeline management, prospecting activities, and sales process optimization Experience working in a startup or high-growth environment with the ability to adapt, take ownership, and wear multiple hats Experience with competitive intelligence, market research, and customer insights Experience managing external marketing agencies or MarComm partners

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].