Regional Fitness Director

Be fit. Change lives. Have fun.

Are you an experienced fitness leader ready to build exceptional coaching teams and shape the member experience across two Orangetheory Fitness studios?

Orangetheory Fitness South Lyon and our new Novi studio are seeking a Regional Fitness Director to lead fitness operations, coaching quality, and team development across both locations.

This is a hands-on, multi-studio leadership role for someone who can think strategically, coach and develop people, and still bring energy to the studio floor. You will partner directly with Ownership, Studio Managers, and Head Coaches to recruit and retain strong talent, deliver consistent Orangetheory experiences, and create a connected, high-performing fitness culture across the region.

If you are driven, positive, highly organized, and excited by the opportunity to help build a new studio while strengthening an established one, we would love to meet you!

REGIONAL FITNESS DIRECTOR RESPONSIBILITIES

• Lead the Regional Fitness Vision: Set clear standards, priorities, and expectations for the fitness departments at South Lyon and Novi, translating ownership goals and Orangetheory initiatives into consistent studio execution.

• Develop Fitness Leaders: Lead, mentor, and hold Head Coaches accountable through regular one-on-one meetings, class observations, performance evaluations, action plans, and ongoing leadership development.

• Recruit and Build the Team: Partner with Ownership and studio leadership to identify staffing needs; recruit, screen, audition, select, certify, onboard, and retain qualified coaches for both locations.

• Protect Coaching Quality: Conduct regular class observations, coach evaluations, and fitness audits to ensure safe, engaging, energetic, and brand-aligned Orangetheory workouts.

• Lead Training and Continuing Education: Facilitate OTFit training as qualified, template education, coach workshops, quarterly development sessions, and ongoing education based on team and studio needs.

• Optimize Schedules and Coverage: Work with Head Coaches and Studio Managers to build effective class schedules, maintain dependable coaching coverage, plan for growth, and manage fitness payroll responsibly across both studios.

• Drive Fitness Performance: Monitor class utilization, attendance, coach capacity, member feedback, retention, and other relevant performance indicators. Develop and execute plans to improve results.

• Support the Member Experience: Build meaningful member relationships and guide studio leaders in resolving fitness-related concerns with urgency, professionalism, and a commitment to service recovery.

• Activate the Brand: Partner with studio leadership on benchmarks, challenges, DriTri, specialty programs, workshops, community events, and new-studio launch initiatives that increase engagement and strengthen the Orangetheory community.

• Maintain Compliance: Ensure all coaches maintain approved fitness credentials, CPR/AED certification, Orangetheory education, and compliance with brand, safety, and continuing education requirements.

• Coach and Lead by Example: Maintain a consistent coaching presence across both studios while balancing regional leadership responsibilities and providing additional coverage when business needs require it.

• Communicate with Ownership: Provide consistent updates on staffing, performance, development priorities, fitness initiatives, risks, and opportunities across both locations.

ARE YOU QUALIFIED?

• Current nationally accredited personal training or group fitness certification approved by Orangetheory Fitness, such as ACE, ACSM, ISSA, NASM, or NSCA.

• Current CPR/AED certification.

• Successful completion of the OTFit Certification Program upon hire. Current OTFit certification and prior Orangetheory coaching experience are strongly preferred.

• Three or more years of progressive experience in the fitness industry, including experience leading, mentoring, or developing coaches. Head Coach or multi-location leadership experience is strongly preferred.

• Strong working knowledge of exercise physiology, exercise modifications, heart rate-based interval training, strength training, and safe group fitness coaching practices.

• Demonstrated ability to recruit, train, evaluate, motivate, and retain high-performing fitness professionals.

• Excellent communication, presentation, organization, problem-solving, and decision-making skills.

• Comfort using scheduling, reporting, and business software to manage performance and maintain accountability.

• Ability to work a flexible schedule, including early mornings, evenings, weekends, and select holidays based on studio needs.

• Ability to travel regularly between the South Lyon and Novi studios and occasionally travel for Orangetheory training or events.

• Bachelor’s degree in Exercise Science, Kinesiology, Health Promotion, Business, or a related field is a plus.

POSITION DETAILS

Position Type: Full-time, multi-studio leadership role reporting directly to Ownership.

Primary Locations: Orangetheory Fitness South Lyon and Orangetheory Fitness Novi.

Schedule: Flexible and business-needs driven, with a combination of leadership and administrative time, studio visits, team development, and coached classes.

Compensation: Competitive salary plus commission and performance-based bonus opportunities. Final compensation will be based on experience and qualifications.

WHY JOIN ORANGETHEORY FITNESS?

• The opportunity to shape the fitness culture and coaching teams across two growing studios.

• A meaningful leadership role in the opening and development of a new Orangetheory Fitness location.

• Competitive salary, commission, and performance-based bonus opportunities.

• Paid training and Orangetheory certifications.

• Free studio membership.

• Employee discounts on Orangetheory retail and partner brands.

• Paid time off and paid holidays.

• Opportunities for continued professional development and future regional growth.

• Fitness-casual dress code and a passionate, collaborative work environment.

• The ability to positively impact the lives of our members, coaches, and communities.

PHYSICAL AND WORK REQUIREMENTS

This role works in both fitness studio and professional office environments and routinely uses standard office and studio equipment. Fitness coaching requires standing and instructing for the duration of class, demonstrating exercises, and safely using studio equipment.

The employee must be able to perform the essential functions of the role, with reasonable accommodations available for qualified individuals with disabilities.

READY TO APPLY?

If you have a passion for fitness, a talent for developing people, and the drive to spread More Life across two communities, we would love to meet YOU!

EQUAL OPPORTUNITY EMPLOYER

Orangetheory Fitness provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

This job description is not intended to contain a comprehensive listing of all duties and responsibilities, which may change based on business needs.