Senior Associate, Programmatic

Company description

About Publicis Health Media

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Overview

The Sr. Associate, Programmatic is responsible for strategic planning and campaign execution for assigned clients. You will combine both strategic and tactical elements, requiring the generation of insights and implementation of campaigns with Associate support. The Sr. Associate serves as the main contact for internal media teams, provides expertise, and mentors junior team members on optimization strategies and best practices. You will report to the Associate Director, Programmatic.

Responsibilities

• Develop and communicate digital strategies and tactical approaches for campaigns.

• Execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.

• Build and maintain client relationships through exceptional service.

• Create proposals for new opportunities and develop client decks and status documentation.

• Oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.

• Collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.

• Troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.

• Coach and educate Associates to support campaigns and share strategies for optimizing performance.

• Attend client meetings and participate in knowledge-sharing sessions.

• Manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.

• Monitor campaign performance, manage forecasts, and maintain account management standards.

• Participate in forecasting exercises for clients and senior management

• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Qualifications

• 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations

• Client-facing experience with risk management skills is preferred

• Proficiency in Microsoft excel (Pivot Tables, VLOOPKUP), Prisma/MediaOcean, The Trade Desk, PulsePoint, Deep Intent, DV360, Amazon DSP, Yahoo DSP or other related DSP's

• Strong analytical and mathematical skills

• Project management capabilities

• Understanding of interactive media planning and buying

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

#LI-EO2

Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/11/2026.