Marketing Operations Manager

About HG HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points. Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation. About the Role We're looking for a Marketing Operations Manager with 8+ years in B2B marketing operations to own campaign execution and lead lifecycle management across our martech stack. You'll bring an AI-first approach to the role, using AI tools to speed up campaign builds, QA, and reporting, while working hands-on in Marketo, Salesforce, LeanData, and Qualified. You'll partner with marketing, sales, and RevOps to keep campaigns accurate, scalable, and tied to pipeline results. What you’ll do Campaign Execution

• Own end-to-end campaign builds - email, nurture, webinar, digital, and integrated programs - in Marketo and Salesforce, including landing pages, forms, segmentation, and reporting
• Standardize templates, naming conventions, and QA processes to keep campaigns scalable and error-free
• Translate requirements from marketing and sales stakeholders into execution plans

Marketing Automation & CRM Operations

• Manage Marketo-Salesforce sync, Salesforce campaign structures, and attribution reporting
• Own lead lifecycle management: scoring, routing, segmentation, nurture workflows
• Troubleshoot sync and integration issues; partner with RevOps and Sales on process alignment

Data Governance & Reporting

• Maintain data hygiene, deduplication, and segmentation standards with SalesOps
• Build and maintain dashboards tracking funnel conversion (MEL, MQL to Opportunity), influenced pipeline, and ROI in Salesforce and other supporting systems.
• Turn campaign and funnel data into recommendations that improve conversion and efficiency

Process & Martech Management

• Document SOPs and playbooks; automate manual work where possible
• Support the broader martech stack (webinar platforms, enrichment, intent tools) and evaluate new capabilities

What we are looking for

• 8+ years in marketing operations, campaign operations, or marketing automation
• Hands-on expertise in Marketo and Salesforce
• AI-first mindset - comfortable using AI tools to speed up campaign execution, QA, and reporting
• Strong grasp of lead scoring, lifecycle, routing, segmentation, and nurture strategy
• Experience building performance dashboards and reporting on integrated, omnichannel and multithreading campaigns
• Sharp attention to detail, strong project management skills, and comfort managing multiple stakeholders in a fast-paced environment

Preferred Skills

• Background in B2B SaaS or data-driven organizations
• Familiarity with ZoomInfo, 6sense, or similar enrichment/intent platforms
• Understanding of APIs, integrations, and marketing data flows
• Exposure to attribution and revenue reporting frameworks; basic SQL a plus

Why HG Insights

• Own end-to-end campaign execution with direct impact on pipeline and revenue
• Build expertise in martech and scalable marketing systems
• Collaborate cross-functionally to drive data-led GTM decisions
• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

What we offer/Benefits We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success. We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club, you will always have a real voice in shaping the kind of workplace we build together. Equal Opportunity Employer HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.