Assistant Director, Engagement Marketing

NYU Rory Meyers College of Nursing

New York, NY · HybridFull-time$77–88K/yrPosted 1w agoSeen in employer's feed 5 days ago

New York, NYHybridFull-time$77–88K/yrPosted 1w agoSeen in employer's feed 5 days ago

Evaluate my fit

Most applications go out cold — see where you stand first. No sign-up to start.

Watch jobs like this. New roles like this one near New York, NY, by email.

Don't just apply. Show up ready.

Olive works from this exact posting.

Evaluate your fitSee where you stand — strengths, gaps, and what to fix first.Get started →Tailor your résuméRewritten against this posting, with a diff of every change.Get started →Practice the interviewA voice mock interview built from this job description.Get started →

At a glance

Compensation

$77–88K/yr

Location

New York, NYHybrid

Schedule

Full-time

Work Authorization

Not specified

Olive lists jobs from US employers, including remote roles you can work from the United States.

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

The Assistant Director, Engagement Marketing is a creative, data‑driven strategist and multidisciplinary communicator who connects campaign strategy and execution across the prospective student lifecycle, advancing enrollment goals through mid‑funnel marketing and global recruitment initiatives.

Skills & qualifications

RequiredNice to have

Skills

Data‑Driven MarketingAttention to DetailMultitaskingRelationship ManagementWritingCreative DesignAdobe Creative SuiteEmail Marketing SoftwareCRM

Qualifications

Bachelor's DegreeMaster's Degree2+ Years Marketing Experience

Full job description

Position Summary

The Assistant Director, Engagement Marketing is a creative, data-driven strategist and multidisciplinary communicator who serves as the vital connection between campaign strategy and execution across the prospective student lifecycle. Advance the overarching goals of the Division of Enrollment Management and Institutional Research and the University by overseeing mid-funnel marketing efforts that drive student conversion. Acting as a multidisciplinary engagement lead, turn complex audience segmentation and messaging strategy into compelling student touchpoints for NYU’s global recruitment efforts. Lead lifecycle marketing initiatives from inception to delivery, continuously refining content to strengthen prospective and admitted student engagement across degree-granting campuses and pipeline programs. Serve as the strategic through line from specialized execution to broader strategy, and orchestrate and optimize multi-channel communications—spanning targeted email campaigns, high-impact print materials, and dynamic virtual and experiential marketing events.

Qualifications

Required Education:

Bachelor's Degree

Preferred Education:

Master's Degree

Required Experience:

2+ years of experience in a marketing or communications context. Consideration will be given to an equivalent combination of educational attainment and work experience.

Required Skills, Knowledge and Abilities:

Knowledge of and appreciation for data-driven marketing methodology. Acute attention to accuracy and detail. Ability to multitask and advance multiple, high-priority projects simultaneously. Strong ability to navigate relationships across a multitude of departments and units spanning organizational and divisional lines. Passion for advancing higher education in a global context. Ability to assimilate and synthesize complex information into clear, concise, and consistent messaging. Excellent writing ability and creative design skills in Adobe Create Suite.

Preferred Skills, Knowledge and Abilities:

Familiarity with email marketing software/CRMs

Additional Information

In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $77,000.00 to USD $88,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.

NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.

Share this job (https://uscareers-nyu.icims.com/jobs/16111/assistant-director%2c-engagement-marketing/job?mode=apply&apply=yes&in\_iframe=1&hashed=-336115631)

Need help finding the right job?

We can recommend jobs specifically for you!

Posting Number2026-16111

Posted Date (9/21/2026 4:41 PM)

Location : LocationUS-NY-New York

Hybrid Remote Work ClassificationHybrid: 60% to 80% Onsite

DepartmentMarketing and Strategic Communications

School/DivisionGlobal Enrollment Management & Student Success (WS1960)

Compensation GradeBand 52

UnionN/A

FT/PTFull-Time