Automotive Advertising Strategist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

The Automotive Sales Development Advertising Strategist is an outward, forward-thinking partner to Comcast Advertising Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve automotive advertiser’s needs/objectives/goals.

Job Description

Core Responsibilities

• Conduct proactive industry trend analysis to identify both 1:1 and scaled (1-to-many) opportunities.

• Collaborate with Sales and Leadership to deliver market intelligence and develop points of view for Comcast Advertising.

• Partner with the Measurements & Insights team, Business Development, and other internal resources to uncover new business opportunities and support revenue growth.

• Lead the development of initial campaign strategies for automotive clients, including discovery sessions, custom strategic presentations, and cross-functional coordination.

• Demonstrate a strong understanding of Comcast Advertising’s portfolio and effectively communicate media strategy, technology, creative, sponsorships, data, attribution, and audience solutions.

• Develop discovery questions to uncover client goals, audience needs, and value propositions.

• Support Account Executives in client-facing meetings and presentations by providing automotive expertise, insights, and recommendations.

• Evaluate campaign performance to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Support a culture of inclusion in how you work and lead.

• Do what's right for each other, our customers, investors and our communities.

Requirements:

• Bachelor’s Degree or equivalent experience.

• Generally requires 5-7 years’ experience.

• Geographic knowledge of designated territory (local, multi-market, auto, enterprise).

• Foundational knowledge of industry trends and competitive landscape.

• Strong familiarity with automotive industry Insights.

• Ability to demonstrate an understanding of and ability to speak to multiple subject matter experts within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences.

• Design abilities (PPT, basic graphics, etc.).

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Advertising; Automotive Industry; Data Storytelling

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Job Family Group: Sales