Digital Marketing Specialist

Job Description

Insight Global is seeking a highly analytical, hands-on Digital Marketing Specialist to drive customer acquisition, user engagement, and retention for a customer’s mobile subscription app. This is a junior-to-mid-level individual contributor role focused on identifying target audiences, optimizing acquisition channels, analyzing user behavior, and using data to improve conversion and lifetime value.

Skills and Requirements

• Digital marketing professional with strong analytical skills

• Experience acquiring users for a mobile app, subscription product, consumer platform, or digital product

• Deep understanding of customer acquisition, activation, retention, and lifetime value

• Strong knowledge of paid digital channels (PPC, paid social, display, affiliates, app acquisition)

• Experience with CRM, lifecycle marketing, email marketing, and customer segmentation

• Ability to independently analyze user funnels and identify performance opportunities

• Comfortable working directly with data, dashboards, reporting, and campaign performance metrics

• Able to answer questions such as: o Where are users coming from? o Which acquisition channels perform best? o Why are users dropping off? o What behaviors drive retention? o What audiences should we target differently?

• SQL experience strongly preferred for self-service data analysis

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].