Consumer Marketing Specialist

Consumer Marketing Specialist

Location: Fort Wayne, IN

Level: Salaried

Division / Department: Marketing

Reporting to position: Consumer Marketing Manager

Travel: Approx. 15%

About the Role:

The Consumer Marketing Specialist partners with store owners (members) to grow retail sales by developing and implementing consumer-focused marketing strategies that increase store traffic, top-line sales, and profitability. This role works closely with members, corporate teams, and vendor partners to create and distribute marketing materials across print, digital, ecommerce, and in-store channels.

This position requires the ability to recommend and sell data-driven marketing solutions that meet individual store needs and deliver measurable results.

Responsibilities:

• Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.

• Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.

• Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.

• Maintain consistent communication with members of all sales volumes to promote participation in marketing programs. Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.

• Manage special projects as assigned by the Consumer Marketing Supervisor,

• Prioritize workload effectively and maintain a proactive, member-first approach.

Education and Experience:

• 2+ years experience in consumer sales and/or customer service

Nice-to-Have Qualifications:

• Bachelor's degree in Sales, Marketing, Business, or related field; or equivalent related experience.

• Additional training or certifications in sales, marketing, or customer engagement.

• Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce.

Skills and Abilities:

• Ability to recommend and sell marketing solutions with confidence.

• Strong communication skills, both written and verbal.

• Organized with the ability to prioritize multiple tasks and meet deadlines.

• Comfortable working independently to find solutions that meet member needs.

• Strong relationship-building and collaboration skills across teams.

• Servant-leadership mindset with a positive, professional attitude.

• Basic understanding of retail or small business operations.

• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and ability to quickly learn internal marketing platforms.

Benefits available to you:

• Full insurance benefits package including Medical, Dental, & Vision

• Paid time off to foster work/life balance

• Profit sharing

• Bonus Pay opportunities

• Retirement funding opportunities

• Education reimbursement

• Health club reimbursement

• Career advancement opportunities

About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. Culture: Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams