Product Marketing Manager, New Products

Job Description

We are seeking a seasoned and strategic Product Marketing Manager, New Products to lead the development and execution of our future Reality Labs Hardware (HW) product strategy. This role is critical for driving global sales growth and revenue expansion. The ideal candidate will be a high-performing, results-driven independent thinker with a strong track record of successfully launching consumer electronic products and managing complex stakeholder relationships. Responsibilities include defining and executing a comprehensive sales category strategy, developing go-to-channel plans, fostering cross-functional partnerships, and ensuring seamless launch readiness across all channels. Key Responsibilities Category Strategy Development: Develop and execute a comprehensive go-to-channel strategy for upcoming Reality Labs HW products, leveraging deep analysis of market trends, competitive activity, and customer needs to inform critical business decisions. Product Launch Management: Spearhead the launch of new Reality Labs HW products, ensuring timely and successful execution of launch milestones and collaborating with cross-functional teams to drive GTM deliverables to launch a product to market. Program Management and Executive Presence: Lead and deliver all go-to-market deliverables to bring a product to launch, lead through influence with XFN teams and inspire innovative ideas. Confidently present option spaces to leadership and drive alignment to a decision through collaboration and leadership. Stakeholder Management: Cultivate strong relationships with internal stakeholders—including Product Marketing, Product, Sales, Marketing and Decision Science and Analytics—as well as external partners, to collaboratively drive business growth and revenue expansion. Budget Management: Develop budgets for Reality Labs HW product launches, ensuring effective resource allocation and data-driven, ROI-focused decision-making. Innovation and Market Analysis: Proactively track emerging industry trends and technologies, identifying and capitalizing on opportunities for innovation and growth within the Wearable product category.

Skills and Requirements

Bachelor's degree in Business, Engineering, Marketing, or a related field. 8+ years of experience in product management, category management, product marketing, or a related discipline, with a specific focus on consumer electronics and Wearable products. Proven record of launching successful products and adeptly managing complex, cross-functional stakeholder relationships. Strong analytical and problem-solving skills, with demonstrated experience in data analysis and market research. Excellent communication and presentation skills, including the ability to influence and persuade executive-level stakeholders. Master's degree in Business, Marketing, Analytics, Data Science, or a related field. 10+ years of professional experience in consumer electronics, with a demonstrated track record of launching new "0 to 1" products and driving significant business growth. Direct experience in 0-1 consumer HW, Augmented Reality, Virtual Reality, Mixed Reality, Wearable Devices, or Mobile Devices. Prior startup experience.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].