Principal Product Marketing Manager | AWS

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. Summary Deel is hiring a Partner Marketing Manager to own and execute the joint go-to-market plan with AWS, one of Deel's strategic partners. This role turns shared Deel-AWS priorities into integrated programs across co-sell, Marketplace, campaigns, field events, customer proof, and enablement. You'll serve as the internal subject matter expert on AWS's partner ecosystem and GTM motions, working closely with AWS Partner Managers and Marketers, and Deel's AWS Partner Team, while partnering cross-functionally with Product Marketing, Regional Marketing, Comms, and Enablement. This is a highly cross-functional individual contributor role with no people-management responsibility, suited to someone who works through influence, operates well in ambiguity, and can build structure where little exists today. Responsibilities Own and execute the annual and quarterly AWS marketing plan, aligning Deel's strategic goals with AWS's GTM priorities. Partner with AWS Partner Managers to define goals, messaging priorities, and integrated go-to-market motions; identify growth opportunities including Marketplace plays, vertical expansion, and co-sell initiatives. Build and manage integrated co-marketing campaigns, including co-branded assets, webinars, digital demand programs, and paid social, in collaboration with demand, content, regional, and comms teams. Develop joint messaging that clearly articulates Deel's value on AWS Marketplace, and oversee Deel's presence on AWS-owned channels (Marketplace listings, APN Partner Portal, AWS blogs) for accuracy and brand consistency. Partner with Sales Enablement to produce field-ready collateral such as solution briefs, case studies, playbooks, and competitive positioning Identify and execute joint speaking engagements, webinars, and thought leadership moments with AWS executives and SMEs; partner with the Strategic Partner Events Manager on field activations and executive engagements. Maintain an up to date library of AWS partnership materials such as pitch decks, battlecards, and win stories, and manage internal communications like Slack updates and newsletters. Manage MDF and co-op funding in collaboration with the Director of Partner Marketing, tracking spend, performance, and ROI. Partner with Marketing Operations to report on marketing driven pipeline and influenced revenue tied to AWS initiatives, and present performance results to Deel leadership. Help establish scalable operating mechanisms and processes for strategic partner marketing, including campaign calendars, reporting cadences, and stakeholder alignment, that can extend to other strategic and cloud partnerships over time. Qualifications 7-10 years in B2B marketing, including recent experience in partner or alliance marketing. Experience working with or marketing alongside cloud providers or hyperscalers like AWS, Microsoft, or GCP; direct AWS experience with APN, ACE, ISV Accelerate, or Marketplace is a strong plus. Demonstrated success developing and executing integrated co-marketing campaigns that drive measurable pipeline and revenue results. Strong storytelling and messaging skills, with the ability to translate complex technical and co-sell motions into clear, compelling narratives for internal and partner facing audiences. Skilled cross-functional collaborator, comfortable operating across marketing, sales, alliances, and enablement teams without direct authority. Highly organized program manager, adept at managing multiple projects, stakeholders, and competing priorities in a fast-moving, sometimes ambiguous environment. Data-driven, with experience measuring and reporting on marketing performance and pipeline influence. Excellent communicator and relationship builder, capable of managing senior stakeholders both internally and with partner counterparts. Application Deadline for U.S. Applicants: Recruiting timelines vary by position, however, all Deel positions accept applications for a minimum of 5 days from the posting date listed herein. This position is open and still accepting applications Benefits: Full-time employees in the United States receive a variety of benefits while employed at Deel. Health Insurance Effective from Day 1 (Medical, Dental, & Vision) 401k Retirement Plan Disability Insurance Life Insurance Employee Assistance Program (EAP) Flexible Savings Account (FSA) Flexible time off (PTO) 12 paid holidays per year Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parenting Benefits: Full-time employees in the United States receive a variety of benefits while employed at Deel. Health Insurance Effective from Day 1 (Medical, Dental, & Vision) 401k Retirement Plan Disability Insurance Life Insurance Employee Assistance Program (EAP) Flexible Savings Account (FSA) Flexible time off (PTO) 12 paid holidays per year Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent Rémunération Globale Nos collaborateurs méritent une rémunération juste et compétitive qui s'adapte à leur réalité. Avec des avantages sociaux et des gratifications évolutives, notre programme de rémunération globale reflète notre engagement en faveur de l'inclusion et de l'accessibilité pour tous. Ce dont vous bénéficierez: Des opportunités d'attribution d'actions (stock options) selon votre rôle, votre statut d'emploi et votre localisation. Des avantages et privilèges supplémentaires basés sur votre statut d'emploi et votre pays. La flexibilité du travail à distance, incluant un accès optionnel aux espaces WeWork. Égalité des chances et Diversité Chez Deel, nous sommes un employeur garantissant l'égalité des chances. Nous valorisons la diversité et encourageons vivement les candidatures de personnes qualifiées, sans distinction de race, de religion, de sexe, d'origine nationale, d'identité de genre, d'orientation sexuelle, d'âge, d'état civil, de statut de vétéran, de handicap, de grossesse ou de maternité, ou de toute autre caractéristique protégée par la loi. Sauf accord contraire, nous communiquons avec les candidats via des adresses e-mail spécifiques à Deel (se terminant par @ deel.com ou celles de sociétés acquises comme @ payspace.com et @ paygroup.com ). Vous pouvez consulter nos offres d'emploi à jour sur notre page carrières. Accessibilité et Processus de Recrutement Deel s'engage à offrir des aménagements sur demande tout au long du processus de recrutement, de sélection et d'évaluation pour les candidats en situation de handicap. Si vous avez besoin d'un aménagement, veuillez en informer notre équipe d'acquisition de talents via [ce lien]; un membre de l'équipe vous contactera pour garantir votre participation équitable. En cas de difficulté d'accès au formulaire, contactez-nous à [email protected]. Notre processus repose principalement sur des entretiens et des évaluations liées au poste. Dans certains cas restreints, nous pouvons examiner des informations contextuelles informelles pertinentes pour le rôle, conformément à nos obligations de confidentialité et d'équité. Utilisation de l'IA et de la Technologie Ce processus de candidature utilise des outils d'aide à la décision automatisée (AEDT) et des systèmes d'IA pour évaluer les candidats en fonction de leur niveau d'expérience, de leurs compétences techniques et de leurs qualifications. En tant qu'entreprise 100 % en télétravail, nous utilisons également des technologies de détection de fraude et de deepfake propulsées par l'IA pour vérifier l'authenticité de l'identité des candidats lors des évaluations. Ce traitement est effectué dans le respect des lois sur la protection des données, la gouvernance de l'IA et le droit du travail. Nous garantissons qu'une supervision humaine est maintenue pour toutes les décisions finales d'embauche. Vos données personnelles ne sont pas utilisées pour entraîner des modèles d'IA. Pour plus d'informations, consultez notre Politique de Confidentialité. Note pour les résidents de New York: Conformément à la loi locale 144 de NYC, un audit indépendant sur les biais a été réalisé sur nos outils AEDT. Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it. Some things you'll enjoy Stock grant opportunities dependent on your role, employment status and location Additional perks and benefits based on your employment status and country Optional flexible working office membership, with IWG At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @ deel.com and other acquired company emails like @ payspace.com and @ paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page. Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ( [email protected] ) and a team member will be in touch to ensure your equal participation. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy. For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT