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Consumer Market Insight Manager

Champion Pet Foods

Shanghai, Shanghai, ChinaFull-timeNo compensation foundTracked 4 days agoSeen in employer's feed 4 days ago
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At a glance

Compensation
No compensation found
Location
Shanghai, Shanghai, China
Schedule
Full-time
Work Authorization
Not specified

Job overview

Champion Pet Foods seeks a Consumer Market Insight Manager to lead consumer and market research, monitor trends, partner with CRM and data teams, support segmentation and innovation pipelines, and champion consumer‑centric thinking across the organization.

Skills & qualifications

RequiredNice to have

Skills

Strategic ThinkingBusiness AcumenConsumer CentricityCuriosityData AnalyticsInsight GenerationStorytellingExecutive CommunicationCollaborationLearning AgilityGrowth MindsetAI‑Enabled Approaches

Qualifications

5+ Years CMI/Consumer Research/Analytics/Strategy ExperienceFMCG, Consumer Health, Retail, Mom-Baby Industry Experience

Full job description

On-site

CHN-Shanghai-Shanghai

Full time

R163771

Job Description:

Key Responsibilities

Drive Consumer & Market Understanding

  • Lead consumer, customer and market research to uncover growth opportunities.

  • Monitor market dynamics, competitors and emerging pet owner trends.

Enable Data-Driven Growth

  • Partner with CRM, Digital and Data teams to leverage first-party data.

  • Support segmentation, journey mapping, engagement and loyalty insights.

Accelerate Innovation & Decisions

  • Support innovation pipeline through insight-led opportunity identification.

  • Lead concept, communication and consumer validation studies.

Build Insight Capability

  • Champion consumer-centric thinking across the organization.

  • Bring new methodologies, tools and AI-enabled approaches to insights.

What Are We Looking For?

Experience

  • 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.

  • FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.

  • Strong ability to influence business decisions and senior stakeholders.

Capabilities

  • Strategic thinking and business acumen

  • Consumer centricity and curiosity

  • Data analytics and insight generation

  • Storytelling and executive communication

  • Collaboration, learning agility and growth mindset

We’ve been making ORIJEN™ and ACANA™ food for dogs and cats since 1985, and we only make premium pet food. We source only the finest WholePrey animal ingredients – the most nourishing parts of the animal – from a carefully curated group of suppliers before our Ph.D.-level nutrition experts and veterinarians craft them into safe, quality foods in our state-of-the-art kitchens.This is the best way we know to provide pets with peak nutrition, optimal nourishment and ultimate flavor. We sell our ORIJEN™ and ACANA™ pet foods in more than 90 countries and we couldn’t be more proud to see Pet Lovers around the world putting their trust in the high caliber, premium foods we craft.

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