Marketing Manager - Mexico City, MEXICO or New York, USA

As the Marketing Manager at heva, you will develop and execute marketing campaigns that support the company's next stage of growth. You will help build the heva brand, generate demand across borders, and convert audiences into patients and providers on our platform.

This is a hands-on role for a full-funnel, growth-minded marketer who is as comfortable creating campaigns as they are reading a dashboard. You will manage marketing across SEM, SEO, AEO, social, paid social, content, influencer, and out-of-home, with a strong analytical focus on optimizing performance and driving measurable results.

You will work closely with leadership to translate business priorities into actionable marketing plans, and collaborate with sales, product, operations, and partnerships to deliver coordinated go-to-market initiatives across our US and LatAm markets.

What you'll do:

• Define and implement heva's marketing strategy and growth priorities in alignment with company objectives.
• Lead full-funnel demand generation across SEM, SEO, paid social, organic social, content, influencer, and OOH channels.
• Build and manage a data-driven marketing engine, optimizing spend against CAC, conversion, and ROAS.
• Design and execute content and influencer strategies that build trust and drive acquisition.
• Partner with sales and operations to align demand generation with pipeline and revenue goals.
• Partner with product to translate customer and market insight into positioning and campaigns.
• Test, measure, and scale growth experiments across the funnel with rigor and speed.
• Recruit, build, and scale the marketing team over time.
• Help define heva's marketing principles and long-term marketing culture.

What we're looking for:

• Has 4+ years of marketing experience.
• Brings SEM and SEO experience.
• Has social media and paid social experience.
• Has content marketing experience.
• Has influencer marketing experience.
• Is highly analytical, with a strong command of marketing data and performance metrics.
• Is fluent in both English and Spanish.
• Has growth startup experience or strategic consulting experience.
• Nice to have:
• Has out-of-home (OOH) marketing experience.
• Has both B2C and B2B marketing experience.
• Has experience marketing in both the US and LatAm markets.
• Has SaaS experience.
• Has growth hacking experience.
• Has cross-border experience, ideally within healthtech or fintech.
• Has some experience or familiarity with AI.