Marketing Manager - AZ, CA, CO, NY, TX, UT (In-Office)

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand? Our expanding marketing team is building a dynamic, in-house Creative Studio and innovative Growth Marketing division designed to transform how we connect with clients.

Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a financial institution known for its experienced bankers, exceptional service, and local leadership that’s deeply rooted in the communities we serve.

This isn't just another financial marketing role; it's your chance to help shape and execute on a creative vision with real impact.

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.

You bring the talent; we bring the opportunity.

We’re seeking a talented Go-to-Market Manager who can lead marketing strategies for our key segments within the bank, including Consumer, Commercial, Small Business, Wealth and Mortgage.

Ideal for a strategic leader with deep experience in segment marketing, customer insights, and cross-functional execution, you’ll be responsible for crafting and driving marketing strategies for all segments, fueling growth, and differentiating our brand in a competitive landscape.

Key Responsibilities :

• Own and evolve the marketing strategy for all segments, grounded in customer insights, market trends, and business objectives.

• Go-To-Market Leadership will be responsible for end-to-end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, and Channel teams, Small Business ecosystems and the challenges faced by entrepreneurs.

• Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.

• Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment-specific initiatives.

• Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI.

• Stay ahead of industry trends and bring innovative ideas to elevate our approach to small business marketing.

Qualifications :

• Bachelor's degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy and GTM execution.

• Proven success in developing and launching marketing strategies for small business audiences.

• Strong analytical skills with the ability to translate data into strategic insights.

• Expert knowledge of internet/intranet websites, website design and web technologies.

• Proficiency with analytical tools with the ability to perform data deep dives to surface actionable insights. Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.

• Excellent communication and stakeholder management skills.

• Prior managerial or supervisory experience preferred.

• Experience working in matrixed organizations and influencing cross-functional teams.

• Experience with CRM platforms, marketing automation tools, and data visualization preferred.

• Agile marketing or product marketing certification is a plus.

• This is an in-office position 5 days – not a hybrid role.

• Locations:

o Phoenix, AZ

o San Francisco/San Diego, CA

o Denver, CO

o New York, NY

o Houston, TX

o Midvale/Salt Lake City, UT

• Salary Ranges: These ranges are dependent on job experience and other job-related factors:

o Arizona, Colorado,Texas, Utah: $150,000- $175,000

o California, New York: $150,000 - $200,000.

Benefits:

• Medical, Dental and Vision Insurance - START DAY ONE!

• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance

• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts

• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays

• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience

• Mental health benefits including coaching and therapy sessions

• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire

Req ID: 071549

Equal Opportunity Employer

It is the policy of this corporation to provide equal employment and advancement opportunities to all employees and applicants for employment, without regard to race, color, religion, age (40 and over), sex, pregnancy, gender, disability, national origin, ethnic background, citizenship, veteran status, sexual orientation, gender identity and expression or any other characteristic protected by applicable law. This policy is established and administered in accordance with all applicable federal, state, and local laws.

If you are an individual with disabilities who needs accommodation, or you are having difficulty using our website to apply for employment, please contact us at (801) 844-7628, Mon.-Fri. between 9 a.m. - 5 p.m. MST.

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